About the company
Napco National
Manufacturing
Job Description *Core* Functional**Business Acumen (Level: Intermediate)
Understand NFP business environment and objectives.
Communication (Level: Intermediate)
Communicate and deliver information in a business context both verbally and in writing.
Data Analysis & Reporting (Level: Intermediate)
Monitor, collect and interpret a range of raw data from various sources.
Language (Level: Intermediate )
Organize and plan work/project activities to efficiently accomplish tasks.
Technological Ability
*Technical* Functional**Customer and Consumer Behavior (Level: Intermediate)
Manufacturing Knowledge (Level: Intermediate)
Knowledge of the use of NAPCO’s machines, tools, and labor to manufacture NAPCO’s products.
Market Intelligence and Marketing Environment (Level: Intermediate )
Analyze macro-environmental and micro-environmental forces to identify trends and opportunities.
Support the development of business and marketing strategies.
Market Positioning Analytical Tools and Targeting (Level: Basic)
Design and perform analytical analyses, including SWOT and GAP analysis.
Define the market segments on which NAPCO companies should focus based on market size and growth trends.
Define competitive advantages.
Identify and use appropriate tools to achieve clear and effective positioning of a product and/or company in consumers’ and customers’ perceptions.
Market Research (Level: Basic)
Conduct, manage, or commission relevant quantitative and qualitative research to support marketing plans.
Assess and select reliable and valid external primary and secondary research methodologies and data sources.
Market Segmentation (Level: Basic)
Divide and subdivide a large market into clearly identifiable customer and/or consumer segments with similar demand characteristics.
Marketing and Sales Financial Results (Level: Intermediate)
Set, analyze, interpret, and revise product contribution margins.
Marketing Metrics and Technologies (Level: Intermediate)
Develop, employ, and regularly monitor relevant metrics, such as brand equity measures, promotion ROI, total spending as a percentage of sales, advertising, ATL, BTL, consumer promotion spending as a percentage of sales, trade spending as a percentage of sales, leads, RFQs, sales, customer satisfaction, customer lifetime value, percentage of leads to prospects, and percentage of prospects to sales.
Measure progress against objectives to ensure that marketing programs are executed cost-effectively and achieve NAPCO objectives.
Pricing Strategies and Policies: Methods, Techniques and Decisions (Level: Intermediate)
Set pricing strategies and policies that enable NAPCO companies to achieve business objectives.
Support sales and market share growth.
Product Development (Level: Advanced)
Understand product development methodology and the product life cycle.
Conduct consumer research and prepare pro forma P&L and estimate EMV (Estimated Market Value).
Perform competitive evaluations to define product positioning.
Strategic Marketing Planning (Level: Intermediate)
Prepare, develop, communicate, implement, and manage the Brand Development Plan or strategic marketing plan.
Develop the product/brand portfolio based on NAPCO’s overall business strategy and contribute to its formulation.
Sustainability (Level: Intermediate)
Knowledge of footprint and manufacturing impact on the environment.
Understanding of sustainable sourcing and renewable resources.
Understanding global regulations related to sustainability.
Monitoring green initiatives of packaging manufacturers.
Knowledge of global trends in the use or decline of specific packaging materials.
Understanding customer sustainability initiatives that affect product offerings and competitiveness.
Setting sustainability goals and metrics with BU management.
Trade Finance (Level: Basic)