Position : Product Manager - Washing Machine
Company : Haier Iraq
Location: Iraq - Baghdad
Lead end-to-end product management for Haier washing machine across Iraq market, covering product strategy, certification, pricing, channel enablement, training, marketing execution, and performance tracking. Drive product competitiveness, channel quality, and profitable growth in line with regional business targets.
Product：
1- Conduct market, competitor, and user research to define product lineup, positioning, and pricing strategy for Iraq. Policy Management
2- Drive local certification compliance: ESMA/ECAS, EESL, CB, EMC, and test report management to ensure market entry and clearance. Certification management
3- Analyze sales, margin, and product mix; optimize portfolio to improve profitability and premium product share.
Training：
1- Develop and deliver structured product training for IR/OR dealers, retail teams, and direct sales staff.
2- Create training materials: product specs, competitive comparison, selling points, and installation guidelines; organize demo and teardown workshops.
3- Conduct after-sales installation training; build a professional service team to reduce installation-related issues.
Marketing & Channel Execution：
1- Define terminal standards: SIS booth design, POP materials, display guidelines, and store grading system.
2- Execute local marketing campaigns: utilize sports IP, product demos, and promotional activities to enhance terminal visibility and conversion.
3- Manage marketing budget and materials to ensure consistent branding and timely maintenance across outlets.
Requirements:
Educational Requirements: Bachelor's degree or above, in electrical engineer, mechanical, business management or related fields;
Experience Requirements: More than 3 years of home appliances sales and product management experience in Iraq-related industries;
Language Requirements: Proficient in English, capable of conducting independent business negotiations.
Has an independent strategy for communicating and managing, able to lead and drive comprehensive projects.
Possesses strong organizational management, coordination, communication skills, systematic thinking, and decision-making abilities.
Has a strong ability to handle pressure and setbacks, and is willing to accept challenges.
kindly submit your resumes on the following email : [email protected]
Looking forward to your applications
