12 days ago
Full TimeMid Level
Loading description...
Skills Gap Analyzer
Compare your skills with the requirements for PR & INFLUENCER MANAGER and see what you need to learn
WHO WE ARE:
RAPP is a global precision marketing agency built around one belief: brands grow when they understand and serve people as individuals. We combine customer insight, creativity, data and technology to design connected experiences that are relevant, measurable and built to drive action.
As part of Omnicom's Precision Marketing Group, RAPP brings together strategists, creatives, technologists, data specialists and customer experience experts across a global network. Our Saudi operation will build on this strength while developing a locally relevant, future-facing offer for the Kingdom.
THE OPPORTUNITY:
The PR & Influencer Manager will lead public relations, media engagement and influencer marketing activities for a major Automotive General Distributor brand launch in Saudi Arabia. The role will develop and execute communication strategies that build brand awareness, generate positive media exposure, establish meaningful relationships with journalists, media outlets, influencers and key opinion leaders and strengthen the reputation in the Saudi market. Working closely with the Account Director, client and creative teams, the successful candidate will develop culturally relevant PR initiatives, manage influencer partnerships and coordinate media experiences, press activities and test-drive programs.
WHAT YOU WILL BE RESPONSIBLE FOR:
• PR and communications strategy: Develop PR and communications plans aligned with the brand Saudi go-to-market strategy; translate brand positioning into narratives, key messages and communication opportunities; develop press releases, media announcements and briefing documents; monitor media trends and competitor activity.
• Media relations and stakeholder engagement: Build and maintain relationships with Saudi media outlets, journalists, editors and industry stakeholders; identify opportunities for coverage, interviews, features and brand exposure; manage media outreach and follow-ups; coordinate press events and media briefings; maintain media databases.
• Influencer and KOL management: Identify and recommend Saudi influencers and content creators based on audience relevance, credibility, engagement and brand suitability; develop engagement strategies; manage outreach, negotiations, briefing, contracting and deliverables; coordinate collaborations, product experiences, vehicle test drives and content opportunities; monitor performance and ensure alignment with brand guidelines and applicable local advertising requirements.
• Brand experiences and test-drive programs: Develop recommendations for media and influencer test-drive experiences; coordinate with the client and relevant teams to maximize exposure; support launch events, media gatherings and promotional activities; manage media and influencer participation before, during and after events.
• Monitoring, reporting and evaluation: Monitor media coverage, PR performance, influencer engagement and brand sentiment; prepare regular reports; track media exposure, reach and engagement; conduct competitor and industry benchmarking; recommend improvements.
WHAT YOU WILL BRING:
• 5-8+ years of experience in public relations, communications, influencer marketing or integrated marketing agencies.
• Previous experience managing PR and influencer campaigns within Saudi Arabia.
• Established relationships with Saudi media outlets, journalists, influencers and content creators.
• Experience managing influencer negotiations, contracts, campaign briefs and deliverables.
• Strong understanding of the Saudi media landscape, social platforms and influencer ecosystem.
• Experience supporting brand launches, press events and product experience programs.
• Fluent Arabic and English, with excellent writing and communication skills.
WHAT SUCCESS LOOKS LIKE:
• Strong media relationships and consistent positive brand exposure.
• Effective influencer partnerships that increase awareness and engagement.
• Successful execution of media and influencer activities.
• Strong coverage across relevant Saudi media platforms.
• Measurable PR and influencer campaign performance.
• Increased brand visibility, credibility and positive sentiment in the Saudi market.
WHY JOIN RAPP SAUDI ARABIA:
This is an opportunity to shape how an exciting automotive brand connects with audiences across Saudi Arabia. You’ll lead PR and influencer initiatives, build strong relationships with local media, creators and key opinion leaders and create meaningful brand experiences that drive awareness, engagement and credibility. You’ll play a key role in bringing the brand launch to life, supported by the experience and capabilities of RAPP and Omnicom.