At Tele2, we challenge the telecom industry to create more valuable solutions for our customers. Guided by our challenger mindset, we deliver high-quality connectivity and digital services, ranging from mobile and fixed networks to TV, streaming and global IoT.
Sustainability is an integral part of how we work. Tele2 has been recognized as a climate leader in Europe by the Financial Times and named Sweden’s most sustainable company, reflecting our long-term commitment to reducing our environmental impact and advancing circular solutions together with our customers.
Our values – Be Brave, Take Action, Make it Simple and Act Cost-efficiently – guide our culture, how we collaborate and how we turn ideas into action.
We’re bringing digital media buying in-house, and we’re looking for someone to lead the way. You will turn digital media and data into real sales, and shape how we work with MarTech and performance marketing across Tele2 and Comviq.About The RoleAs Performance Media & MarTech Lead, you will play a key role in Tele2's digital growth, with sales as the clear goal. You will own the performance strategy for Tele2 B2C and B2B and work closely with the platforms to plan, buy and optimize our digital channels. Within MarTech, you will develop tools and solutions for both Tele2 and Comviq, using AI, attribution and personalization to make every media krona work harder.
We want to strengthen our own capabilities and take greater ownership of our digital work. That's why we're looking for someone who wants to help shape how we work going forward and make their mark on it.
Key responsibilities:Performance Media (Tele2 B2C & B2B)
- Own the performance media strategy and steer it towards sales and business goals.
- Plan, buy and optimize digital channels hands-on in the platforms.
- Manage media investments daily and allocate budget where it drives the most sales and the highest ROI.
- Build our in-house expertise in media buying and optimization, in collaboration with our external partners.
- Act as the main contact for platforms such as Google and Meta.
- Work closely with the Marketing Leads on media strategy, and with commercial, sales, communications and other stakeholders on growth.
- Help develop creative ideas built to gain traction in digital channels, together with brand, creative teams and partners.
- Stay on top of the latest trends in digital channels and be first to test new formats, features and opportunities.
MarTech (Tele2 & Comviq)
- * Own the MarTech platforms, marketing automation and customer data activation for both brands.
- Drive AI, attribution, measurement and personalization to increase the sales impact of our media investments.
- Collaborate with Comviq's Performance Media Lead so that both brands get the full value of shared tools and data.
To be successful in this role, we believe you have...You have plenty of drive and never settle for "this is how we've always done it". You challenge old truths, test new ideas and let the results decide. At the same time, you lift the people around you. You share your knowledge, spread energy and help build a culture where we dare, learn and win together.
We also believe that you have* Several years of experience in performance marketing with hands-on responsibility for buying and optimization in digital advertising platforms.
* A proven ability to drive sales and profitable growth through digital media.
* Experience with MarTech, AdTech, marketing automation and tracking.
* A solid understanding of measurement and attribution.
* Experience managing large budgets.
* Experience with Google Marketing Platform (GA4, DV360, GTM, Looker Studio), Google Ads, Meta Ads and Funnel.io or similar.
* Fluency in both Swedish and English, written and spoken.
You are data-driven, commercially minded and curious about AI and new technology, and you enjoy both setting the direction and doing the work yourself. You also have a strong ability to work closely with both the business and creative teams to turn insights and data into more impactful creative work.
BenefitsPension and health care
Hybrid and flexible work life balance
Career opportunities
Parental benefit
Employee benefits and Tele2 discounts
Inclusive workplace
