Role Description The Performance Media Buyer Team Lead is a full-time, on-site role based in Giza, responsible for managing and optimizing digital media buying activities to drive measurable performance results for training programs and campaigns. This role includes leading a team of media buyers, setting strategic media plans, overseeing campaign execution across relevant platforms, and ensuring alignment with overall marketing and business objectives. Day-to-day tasks involve developing performance-focused media strategies, negotiating media placements, monitoring budgets, analyzing campaign data, and implementing optimization tactics to improve ROI. The Team Lead will also collaborate closely with marketing, sales, and training teams, prepare performance reports, and contribute to continuous improvement of media processes, tools, and best practices.
Qualifications
- Candidates should possess strong Media Planning and Media Strategy skills to design and implement effective performance campaigns.
- Candidates should possess solid Media Buying experience, including negotiating placements, managing budgets, and optimizing across platforms.
- Candidates should possess advanced Analytical Skills to interpret campaign data, track KPIs, and make data-driven decisions.
- Candidates should possess excellent Communication skills to coordinate with internal teams, present performance insights, and manage stakeholders.
- Experience leading or supervising media buying teams, with the ability to coach, mentor, and develop team members.
- Proven track record in performance marketing or digital advertising, preferably in education, training, or related sectors.
- Familiarity with major digital advertising platforms (e.g., Meta Ads, Google Ads, programmatic tools) and performance tracking tools.
- Bachelor’s degree in marketing, Business, Communications, or a related field, or equivalent practical experience.
- Strong organizational skills, attention to detail, and the ability to manage multiple campaigns in a fast-paced environment.
- Proficiency in English and Arabic, both written and spoken, is highly beneficial.
