PSdigital is looking for an experienced and strategic Performance Media Buyer to join our team. In this role, you will take ownership of developing and executing full-funnel paid media strategies across multiple advertising platforms, managing high-spend campaigns, and driving profitable business growth. You will be responsible for optimizing media investments, identifying scaling opportunities, leading data-driven testing strategies, and collaborating with the creative team to maximize campaign performance and achieve measurable business results.
Responsibilities:
- Own and develop the full-funnel paid media strategy across Meta, Google, TikTok, Snapchat, Pinterest, and other relevant platforms
- Build and execute media plans, channel strategies, budget allocation, and scaling roadmaps aligned with business and revenue goals
- Take full ownership of campaign performance, from acquisition and conversion to ROAS, CAC, LTV, and overall profitability
- Manage and optimize high-spend advertising accounts, continuously identifying opportunities for profitable scaling
- Analyze performance data and translate insights into clear strategic actions and growth opportunities
- Lead ongoing audience research, segmentation, testing, and expansion to unlock new growth opportunities
- Develop and manage structured testing frameworks for audiences, offers, creatives, landing pages, and campaign structures
- Work closely with the creative team to develop performance-driven creative strategies, including concepts, hooks, angles, messaging, formats, and testing priorities
- Provide clear creative direction based on performance data, and continuously identify winning creative patterns
- Build and present performance reports and strategic recommendations to stakeholders
- Identify performance gaps, diagnose their root causes, and proactively implement solutions
- Continuously monitor platform updates, industry trends, emerging channels, and new performance marketing opportunities
- Contribute to the development of the broader digital growth and marketing strategy
Requirements:
- 3+ years of experience in Performance Media Buying, with proven experience in E-Commerce
- GCC E-commerce experience is a PLUS
- Hands-on experience in managing Mobile app campaigns
- Proven track record of scaling high-spend accounts and significant revenue, with experience managing $10K+ monthly ad spend
- Strong hands-on experience with Meta, Google, TikTok, and Snapchat Ads, Apple ads.
- Strong knowledge of GA4, GTM, Mixpanel, Microsoft Clarity, and Yandex Metrica
- Strong understanding of ROAS, MER, CAC, LTV, CPA, CVR, AOV, and profitability
- Strong experience in creative testing, performance creatives, copywriting, hooks, angles, and creative strategy
- Proficiency in using AI tools for research, analysis, creative ideation, optimization, and workflow automation
- Strong analytical, strategic, and problem-solving skills with a growth and ownership mindset
- Portfolio / Case Studies are required, demonstrating measurable scaling and business results
Apply now and share your updated CV and portfolio here or via our website: https://psdigital.me/Career or by email at [email protected]
