About the Company
Study Now is the sister company to Platinum Education Services.
Study Now is an international education consultancy that guides students toward global opportunities, from course selection to admission and visa. We partner with universities and institutions in the UK, Europe and other leading destinations, and we work with families across Africa, the Middle East, Europe and beyond. Our support is personalised, transparent and tech-enabled. In Egypt, Study Now operates alongside its sister company, Platinum Education Services, from our office in Heliopolis, Cairo.
The MENA marketing hub is a new team based in Cairo. It owns marketing for Egypt, supports our Morocco office and wider Middle East and North Africa markets, and contributes to Study Now's global campaigns when needed. You will be one of its three founding members, reporting to the Marketing Manager in the UK and working closely with colleagues in Lagos, Nairobi, Casablanca and London.
About the Role
We are looking for a hands-on performance marketer to own paid acquisition for Study Now in Egypt, from the first campaign through to reporting on the quality of the leads it produces. You will build and run our Egypt advertising accounts, set up tracking that carries every lead into our CRM with the right tags, and use structured testing to find what brings us students who are ready and able to study abroad. You will also support paid activity in Morocco and other MENA markets alongside local colleagues. This is not a posting or monitoring role. It carries clear ownership of outcomes, and it suits someone who cares more about cost per qualified lead than cost per click.
Responsibilities
Scope of this role
- The role works across three levels of accountability:
- Primary market ownership: Egypt
- Plan, run and optimise all paid acquisition for Egypt. Own qualified lead volume, cost per qualified lead and the integrity of lead data reaching our CRM.
- Regional support and global contribution
- Support paid campaigns for Morocco and approved MENA test markets with local colleagues, who own those markets. Contribute MENA paid media insight and capacity to global campaigns on request.
- In Egypt, you own outcomes. Across MENA, you support and adapt. Globally, you contribute when asked.
Key responsibilities
- Paid media ownership (Egypt)
- Build and manage Study Now's Egypt accounts on Meta (Facebook, Instagram, Messenger and click-to-WhatsApp), Google Ads (Search, Performance Max, YouTube), TikTok and LinkedIn, and test Snapchat where the audience fits.
- Own campaign structure, Arabic and English audiences, bidding, budget pacing and creative rotation across always-on and intake-specific campaigns.
- Plan around the Egypt calendar: Thanaweya Amma results, graduation season, Ramadan and Eid, and the UK and European intake cycles.
- Lead quality and funnel
- Optimise for qualified leads, not raw form fills: qualifying questions, intake-specific landing pages, and audiences built from applicants rather than enquirers.
- Make sure WhatsApp conversations are captured as leads in the CRM, not lost in chat.
- Work with the Cairo counselling team on speed to lead and feed their quality feedback back into targeting and creative.
- Tracking, data and martech
- Implement and maintain the Meta pixel and Conversions API, GA4 and Google Tag Manager across Egypt landing pages.
- Apply Study Now's UTM and naming convention, which you will help write with the Performance Marketing Manager.
- Own the Zapier flows that carry Egypt leads into our GSP CRM, and diagnose any gap between platform-reported leads and CRM entries.
- Testing and creative collaboration
- Run at least two structured tests a month across audience, creative, language and dialect, offer and landing page, and keep a written learning log.
- Brief the Creative Designer and Content Marketing Specialist through the Marketing Team Schedule board, using performance data and clear hypotheses.
- Regional support
- Set up and support paid campaigns for Morocco and other approved markets in partnership with local colleagues, respecting their market knowledge and priorities.
- Reporting and governance
- Check pacing daily, share a weekly summary with clear next actions, and complete your monthly report in monday.com by the third working day of the following month.
- Keep accounts secure and compliant: Study Now-owned business portfolio, at least two admins, two-factor authentication, and no misleading claims about admissions, visas or outcomes.
Qualifications
Essential:
- Three to five years of hands-on paid media experience, with at least two years running Meta and Google Ads campaigns for audiences in Egypt or the wider MENA region.
- A record of owning real monthly budgets with measurable downstream results (leads, sales or enrolments), not only reach or clicks.
- Lead generation experience in a considered-purchase sector such as education, real estate, finance, healthcare or professional services.
- Practical tracking skills: pixel and Conversions API, GA4, Google Tag Manager and UTM discipline.
- Experience with CRMs and automation tools such as Zapier, HubSpot or similar.
- Strong spreadsheet skills for analysis and reporting.
- Fluent Arabic and English, written and spoken. You will brief, report and present in English and judge Arabic creative.
- Able to work fully on-site in Heliopolis, Cairo, and legally able to work in Egypt.
Desirable:
- Student recruitment or higher education marketing experience.
- Meta Blueprint or Google Ads certifications.
- TikTok and Snapchat advertising in Egypt; LinkedIn advertising for postgraduate or professional audiences.
- Looker Studio or similar dashboarding.
- French, for work with our Morocco office
