Performance Marketing Specialist
**E-commerce | Lead Generation | Tracking & Analytics
Company: Link Investment Company
Location: Egypt (Remote)
Employment Type: Full-time
Department: Group Marketing
Reports to: Head of GrowthAbout the Role
Link Investment Company is looking for a highly analytical, technically skilled, and results-driven Performance Marketing Specialist to join our in-house marketing team.
You will manage performance marketing activities across multiple companies operating in different industries, including E-commerce, Healthcare, Technology, and B2B Services.
We're looking for someone who understands the entire customer acquisition journey, from campaign architecture and media buying to conversion tracking, lead quality, attribution, and revenue performance.
This is not just a campaign management role. We need someone who understands the numbers, the technology behind them, and their actual impact on business growth.Key Responsibilities
- Paid Media Strategy & Execution
- Plan, launch, manage, and optimize campaigns across Meta Ads, Google Ads, TikTok Ads, and Snapchat Ads.
- Develop campaign structures aligned with different business models and objectives.
- Manage campaign budgets, pacing, testing, and scaling.
- Conduct audience research, segmentation, retargeting, and creative testing.
- Identify performance opportunities and optimize campaigns based on business outcomes.
- E-commerce Performance Marketing
- Manage customer acquisition campaigns for Shopify-based e-commerce businesses.
- Optimize performance across prospecting, retargeting, and conversion funnels.
- Work with product catalogs, product feeds, and dynamic product advertising.
- Analyze ROAS, MER, CAC, AOV, conversion rates, and customer acquisition efficiency.
- Collaborate with relevant teams to improve landing pages, product pages, and checkout performance.
- Evaluate campaign profitability beyond platform-reported ROAS.
- Lead Generation & Funnel Optimization
- Build and optimize lead generation campaigns for B2B and B2C businesses.
- Manage lead generation across landing pages, instant forms, WhatsApp, and call-driven campaigns.
- Track lead quality, qualification rates, appointment bookings, and sales conversion rates.
- Collaborate with sales teams to identify lead quality issues and improve acquisition efficiency.
- Support CRM integrations and offline conversion tracking.
- Optimize campaigns based on qualified leads and actual business outcomes, not just lead volume.
- Conversion Tracking & Technical Setup
- Implement, manage, and troubleshoot Google Tag Manager (GTM) and Google Analytics 4 (GA4).
- Configure and validate conversion events across advertising platforms.
- Work with Meta Pixel, Conversions API (CAPI), TikTok Pixel, Snap Pixel, and Google Ads Conversion Tracking.
- Understand data layers, event parameters, enhanced conversions, and server-side tracking concepts.
- Diagnose missing events, duplicate conversions, attribution discrepancies, and tracking issues.
- Ensure accurate event mapping across websites, e-commerce stores, and advertising platforms.
- Coordinate with developers when advanced technical implementations are required.
- Analytics, Attribution & Reporting
- Build performance reports and dashboards using GA4, Looker Studio, and advertising platform data.
- Monitor KPIs including CPL, CPA, CAC, ROAS, MER, conversion rates, and revenue.
- Analyze customer acquisition funnels to identify performance bottlenecks.
- Apply consistent UTM tracking and campaign naming conventions.
- Translate performance data into actionable recommendations.
- Deliver clear weekly and monthly performance reports.
- Cross-functional Collaboration
- Work closely with content creators, graphic designers, and the Marketing Project Coordinator.
- Provide performance-based creative feedback and testing recommendations.
- Coordinate campaign requirements, assets, tracking readiness, and launch timelines.
- Support the Head of Growth in executing performance marketing priorities across multiple companies.
Requirements
- 3–5 years of hands-on experience in Performance Marketing or Media Buying.
- Strong practical experience with Meta Ads and Google Ads.
- Experience with TikTok Ads and Snapchat Ads is highly preferred.
- Proven experience managing both E-commerce and Lead Generation campaigns.
- Hands-on experience with GTM, GA4, conversion pixels, and event tracking.
- Good understanding of Meta Conversions API, enhanced conversions, and attribution.
- Experience with Shopify and e-commerce tracking integrations.
- Strong understanding of conversion funnels, campaign testing, and budget optimization.
- Ability to troubleshoot tracking issues and interpret discrepancies between platforms.
- Experience with Looker Studio, Google Sheets, and performance reporting.
- Strong analytical thinking, problem-solving skills, and attention to detail.
- Ability to manage campaigns across multiple brands simultaneously.
What We're Looking For
A performance-driven marketer who can confidently answer:
- Are we acquiring the right customers?
- Are our campaigns generating profitable growth?
- Is our conversion tracking accurate and reliable?
- Where are we losing potential customers in the funnel?
- What should we optimize, test, or scale next?
We value practical experience, technical understanding, analytical thinking, and ownership.How to Apply
Apply through LinkedIn with your updated CV.
Candidates are encouraged to provide examples of previous E-commerce or Lead Generation campaigns, including performance results, tracking implementations, or reporting dashboards. Shortlisted candidates may be invited to complete a practical technical assessment.***
