The Musketeer – On Premise is the face of the brand in the On Premise environment (bars, cafés, restaurants, clubs, Universities, and hospitality venues). The role is responsible for driving distribution, visibility, and consumption of the company’s products within Alexandria by building strong relationships, identifying growth opportunities, and executing impactful sales and marketing initiatives that deliver measurable business results.
All the responsibilities we'll trust you with:Account & Relationship ManagementBuild and maintain long-term partnerships with key On Premise accounts including outlet owners, managers, bar staff, promoters, and distributors. Act as a trusted business consultant to accounts, providing insights to grow mutual business value. Ensure premium brand image and execution across all assigned outlets.
Territory Ownership & Market DevelopmentOwn and deeply understand the On Premise territory, including trends, competitors, key consumption occasions, and influencers. Identify new business opportunities and expand distribution within assigned areas. Develop and execute territory plans aligned with company strategy and targets.
Sales Growth & ActivationDrive volume growth through effective activations, promotions, and visibility initiatives. Identify the right sales and marketing occasions where the brand should be present (brand & product). Ensure correct product availability, pricing alignment, and compliance with company standards.
Event & Activation ExecutionSupport and execute on-premise events and third-party activations (e.g., nightlife events, festivals, etc.) in line with brand guidelines. Ensure all activities are approved, documented, and aligned with ROI objectives. Deliver premium execution that enhances brand image and increases consumption.
Planning, Reporting & CoordinationPlan weekly and monthly activities effectively, prioritizing high-impact outlets and opportunities. Track and report daily field activities, market feedback, new openings, and competitor insights. Collaborate closely with internal teams (Sales, Marketing, Distribution) to ensure smooth execution and long-term sustainability.
Your areas of knowledge and expertise that matter most for this role:
