28 days ago
Full TimeMid Level
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Skills Gap Analyzer
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About the company
REEF GROUP | مجموعة ريف
Retail
PR Specialist – Marketing
Location: Riyadh, Saudi Arabia
Reef Group is looking for a PR Specialist to join our Marketing team. The role will focus on strengthening brand visibility through media relations, PR campaigns, product launches, and brand events.
Key Responsibilities
Develop and execute PR activities aligned with the brand’s marketing objectives.
Build and maintain relationships with journalists, editors, media outlets, and relevant industry contacts.
Write and coordinate press releases, media pitches, and other PR materials in Arabic and English.
Coordinate media coverage for product launches, store openings, and brand events.
Collaborate with marketing, social media, and influencer teams to ensure consistent brand messaging.
Manage PR agencies and external partners when required.
Monitor media coverage and prepare reports on PR performance and campaign results.
Requirements
Previous experience in public relations, preferably within beauty, fashion, lifestyle, retail, or a PR agency.
Strong understanding of the Saudi media landscape and consumer trends.
Excellent communication and writing skills in Arabic and English.
Experience coordinating PR campaigns, media events, and product launches.
Strong relationship-building, organizational, and project coordination skills.
Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.