We are seeking an experienced, strategic, and creative Media Planning Director / Market Research Director / Content Strategy Director to lead the organisation's media strategy, market intelligence, content development, and audience engagement initiatives. The successful candidate will be responsible for developing integrated media and content strategies, conducting market research, analysing consumer behaviour, identifying business opportunities, and driving brand awareness and business growth through data-driven marketing and effective communication strategies.
Key Responsibilities
- * Develop and lead media planning, market research, and content strategies aligned with organisational objectives.
- Oversee integrated media campaigns across digital, social media, television, print, radio, and other relevant platforms.
- Conduct market research, competitor analysis, industry assessments, and consumer behaviour studies.
- Identify target audiences, market trends, customer insights, and new business opportunities.
- Develop media investment strategies, advertising budgets, channel selection, and campaign performance objectives.
- Lead content strategy development, editorial planning, content production, and brand storytelling.
- Ensure all media and content activities align with brand positioning, marketing objectives, and corporate communication standards.
- Analyse campaign performance, audience engagement, media effectiveness, and return on investment (ROI).
- Use market intelligence and data analytics to support strategic planning and business decision-making.
- Lead and manage media planners, market researchers, content strategists, creative teams, and external agencies.
- Establish strategic partnerships with media organisations, research agencies, publishers, and content creators.
- Monitor digital media developments, emerging technologies, industry trends, and competitor activities.
- Oversee research reports, media presentations, content calendars, and strategic recommendations.
- Manage departmental budgets, resources, project timelines, and team performance.
- Present market insights, media strategies, campaign results, and business recommendations to senior management.
Requirements
- * Bachelor's degree in Marketing, Mass Communications, Media Studies, Business Administration, Market Research, or a related discipline. A Master's degree is an advantage.
- Minimum 8–12 years of relevant experience in media planning, market research, content strategy, digital marketing, or integrated communications.
- Proven experience in a senior management or director-level position within a media agency, marketing organisation, research firm, or corporate environment.
- Strong knowledge of media planning, advertising strategies, audience segmentation, market intelligence, and content development.
- Experience in managing integrated marketing campaigns, media budgets, and performance measurement.
- Strong understanding of digital marketing, social media platforms, SEO, content marketing, and analytics tools.
- Excellent analytical skills with the ability to interpret market research data and translate insights into actionable strategies.
- Proven leadership experience managing multidisciplinary teams and external agency relationships.
- Strong strategic thinking, creative problem-solving, and commercial awareness.
- Excellent presentation, communication, negotiation, and stakeholder management skills.
- Ability to manage multiple strategic projects and deliver measurable business results.
- Proficiency in Microsoft Office, media planning platforms, market research tools, and digital analytics systems.
- Excellent command of written and spoken English.
