We are looking for a Mid-Level Media Buyer to join the Marketing team and manage, optimize, and scale paid advertising campaigns across our e-commerce stores.The ideal candidate has hands-on experience with Meta Ads and TikTok Ads, a strong understanding of performance marketing, and the ability to make data-driven decisions to improve campaign performance across our target markets, including the GCC and US.Key ResponsibilitiesPlan, launch, manage, and optimize paid advertising campaigns across Meta and TikTok.
Monitor campaign performance and analyze KPIs such as ROAS, CPA, CTR, CPM, CPC, and conversion rate.
Manage campaign budgets and ensure effective spending based on business targets.
Conduct audience, creative, product, and campaign structure testing.
Identify underperforming campaigns and take appropriate optimization actions.
Scale successful campaigns while monitoring profitability and budget efficiency.
Analyze campaign results and identify the reasons behind performance changes.
Work closely with the Creative and Marketing teams to improve ad creatives, messaging, and offers.
Coordinate with relevant teams to identify issues related to leads, orders, landing pages, and customer conversion.
Follow up on campaign performance for different markets and product categories.
Prepare regular performance reports with insights, challenges, and recommended actions.
Stay updated on platform changes, advertising best practices, and new testing opportunities.
Job Requirements2+ years of hands-on experience in Media Buying or Performance Marketing.
Proven experience managing campaigns for e-commerce stores or similar conversion-focused businesses.
Strong knowledge of Meta Ads Manager and campaign optimization.
Good experience with TikTok Ads; Google Ads experience is a plus.
Strong understanding of ROAS, CPA, CTR, CPM, CPC, and conversion metrics.
Experience with e-commerce platforms such as Shopify, Easy Order, or similar tools is preferred.
Experience targeting GCC markets, especially Saudi Arabia and UAE, is a plus. US market experience is also welcome.
Strong analytical and problem-solving skills.
Ability to manage budgets, prioritize tasks, and work independently.
Good communication and teamwork skills.
Must be based in or able to commute to Shebin El Koum, Monufia.

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About the company

Smart Agency

Human Resources Services

We are looking for a Mid-Level Media Buyer to join the Marketing team and manage, optimize, and scale paid advertising campaigns across our e-commerce stores.The ideal candidate has hands-on experience with Meta Ads and TikTok Ads, a strong understanding of performance marketing, and the ability to make data-driven decisions to improve campaign performance across our target markets, including the GCC and US.Key ResponsibilitiesPlan, launch, manage, and optimize paid advertising campaigns across Meta and TikTok.
Monitor campaign performance and analyze KPIs such as ROAS, CPA, CTR, CPM, CPC, and conversion rate.
Manage campaign budgets and ensure effective spending based on business targets.
Conduct audience, creative, product, and campaign structure testing.
Identify underperforming campaigns and take appropriate optimization actions.
Scale successful campaigns while monitoring profitability and budget efficiency.
Analyze campaign results and identify the reasons behind performance changes.
Work closely with the Creative and Marketing teams to improve ad creatives, messaging, and offers.
Coordinate with relevant teams to identify issues related to leads, orders, landing pages, and customer conversion.
Follow up on campaign performance for different markets and product categories.
Prepare regular performance reports with insights, challenges, and recommended actions.
Stay updated on platform changes, advertising best practices, and new testing opportunities.
Job Requirements2+ years of hands-on experience in Media Buying or Performance Marketing.
Proven experience managing campaigns for e-commerce stores or similar conversion-focused businesses.
Strong knowledge of Meta Ads Manager and campaign optimization.
Good experience with TikTok Ads; Google Ads experience is a plus.
Strong understanding of ROAS, CPA, CTR, CPM, CPC, and conversion metrics.
Experience with e-commerce platforms such as Shopify, Easy Order, or similar tools is preferred.
Experience targeting GCC markets, especially Saudi Arabia and UAE, is a plus. US market experience is also welcome.
Strong analytical and problem-solving skills.
Ability to manage budgets, prioritize tasks, and work independently.
Good communication and teamwork skills.
Must be based in or able to commute to Shebin El Koum, Monufia.

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