We are looking for a results-driven Media Buyer to manage, execute, and optimize paid advertising campaigns across digital platforms, with a primary focus on generating qualified leads and supporting the company's business development and sales objectives.
The ideal candidate has strong analytical skills, hands-on experience managing advertising budgets, and a proven ability to optimize campaigns based on lead quality, conversion performance, and cost efficiency.
Key Responsibilities:
1. Paid Advertising Campaign Management
● Plan, launch, manage, and optimize paid advertising campaigns across Meta Ads, Google Ads, LinkedIn Ads, and other relevant platforms.
● Develop campaign structures, targeting strategies, audience segmentation, and budget allocation.
● Manage campaigns targeting high-net-worth individuals, luxury property owners, premium developers, and relevant commercial clients.
● Execute lead generation, conversion, remarketing, and awareness campaigns where aligned with business objectives.
● Monitor campaign performance daily and take corrective actions when required.
● Ensure campaigns are aligned with marketing strategies and business development priorities.
2. Lead Generation & Quality Optimization
● Develop strategies to generate qualified leads for Imperium's architecture, interior design, and real estate development services.
● Optimize campaigns based on lead quality, not simply lead volume.
● Work closely with the Marketing Manager and Business Development / Sales teams to understand lead qualification criteria.
● Analyze lead feedback, rejection reasons, and conversion rates to identify optimization opportunities.
● Identify the most effective audiences, creatives, messaging, and campaign formats for lead generation.
● Implement and optimize remarketing strategies to nurture potential clients.
3. Budget Management & Cost Optimization
● Manage advertising budgets across platforms according to approved spending limits.
● Monitor daily and monthly ad spend to ensure campaigns remain within allocated budgets.
● Optimize budget distribution based on campaign performance and lead quality.
● Monitor CPL, cost per qualified lead, conversion rates, and overall campaign efficiency.
● Identify unnecessary spending, underperforming campaigns, and opportunities to improve return on advertising investment.
● Provide regular budget forecasts and spending reports.
4. Performance Tracking & Analytics
● Track and analyze campaign performance across all advertising platforms.
● Prepare weekly and monthly performance reports.
● Monitor key metrics, including:
○ Total leads generated.
○ Qualified leads.
○ Cost per lead (CPL).
○ Cost per qualified lead (CPQL).
○ Lead-to-meeting conversion rate.
○ Lead-to-opportunity conversion rate.
○ Conversion rate by campaign and platform.
○ Advertising spend and return on ad spend (ROAS), where measurable.
● Ensure accurate tracking through Meta Pixel, Google Analytics 4, Google Tag Manager, and relevant conversion tracking tools.
● Identify performance trends and provide actionable recommendations.
5. Campaign Testing & Optimization
● Conduct continuous A/B testing of ad creatives, copy, headlines, audiences, and landing pages.
● Analyze campaign data to identify winning combinations and improve performance.
● Test new targeting approaches, campaign objectives, and advertising formats.
● Collaborate with the creative team to develop performance-driven ad creatives.
● Provide creative feedback based on campaign insights and audience behavior.
6. Landing Pages & Conversion Optimization
● Evaluate landing page performance and identify opportunities to improve conversion rates.
● Recommend improvements to landing page structure, messaging, forms, and CTAs.
● Monitor the customer journey from ad interaction to lead submission.
● Identify tracking issues, broken forms, and conversion barriers.
● Coordinate with the marketing and web development teams to implement improvements.
7. Reporting & Coordination
● Work closely with the Marketing Manager to align paid advertising activities with business objectives.
● Coordinate with the creative team to ensure timely delivery of campaign assets.
● Share regular campaign updates, insights, and optimization recommendations.
● Coordinate with Sales and Business Development teams to assess lead quality and campaign effectiveness.
● Maintain organized campaign structures, naming conventions, and historical performance records.
Requirements:
● Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.
● 6-10 years of hands-on experience in paid advertising and performance marketing.
● Proven experience managing advertising budgets and lead generation campaigns.
● Advanced knowledge of Meta Ads Manager and Google Ads.
● Experience with LinkedIn Ads is an advantage.
● Strong understanding of audience targeting, retargeting, conversion optimization, and campaign attribution.
● Experience with Meta Pixel, Google Analytics 4, Google Tag Manager, and conversion tracking.
● Strong analytical skills and ability to interpret campaign data.
● Experience working with CRM systems and lead management processes.
● Previous experience in real estate, architecture, interior design, construction, or luxury services is highly preferred.
● Ability to work independently, manage budgets responsibly, and make data-driven decisions.
