Marketing Strategist
Location: United States (remote) · Type: Full-time · Reports to: Head of Webloo Digital
Webloo is an AI-first group of business units spanning digital, sports, brand experiences and events, operating in the US and Morocco. We are hiring a senior strategist to own marketing direction across the group and turn it into measurable pipeline and revenue.
What you will do
- Own the marketing strategy, positioning and annual plan for Webloo and its business units
- Set channel mix, budgets and quarterly targets across paid media, SEO, email and content
- Direct the Morocco-based execution team through the Marketing Execution Lead
- Define the funnel, KPIs and reporting, and review performance weekly
- Lead go-to-market for the US and Morocco, and prepare the Europe launch
- Work with business unit heads and sales on offers, campaigns and lead quality
What you bring
- 7+ years in growth or performance marketing, with at least 3 leading strategy
- A track record of owning pipeline or revenue targets, in B2B services, agency or SaaS
- Strong command of paid media, SEO, lifecycle email and analytics
- Experience directing remote, cross-border teams
- Comfort using AI tools in planning, content and reporting
- Working hours that overlap with Morocco (US East Coast preferred)
Success in the first 90 days
- A 12-month marketing plan with budget and targets approved
- A live dashboard covering pipeline, cost per lead and channel performance
- Clear priorities and weekly rhythm in place for the execution team
