Key ResponsibilitiesStrategy & Campaign Management*
+ Develop and execute integrated go-to-market strategies for B2B fintech products and banking solutions across the MEA region.
+ Plan, manage, and optimize multi-channel marketing campaigns spanning digital, direct, email, and partner channels to meet pipeline targets.
+ Manage and allocate the regional marketing budget, monitoring return on investment (ROI)and cost-per-acquisition across all channels.
Events & Exhibitions*
+ Spearhead event marketing and physical presence at key regional fintech and banking expos (e.g., Dubai Fintech Summit, Seamless Middle East & Africa, GITEX Global etc ).
+ Manage end-to-end event execution, including booth design, collateral production, speaker placements, pre-event outreach, and on-site lead-capture workflows.
+ Coordinate with event organizers, stand builders, and regional suppliers while ensuring strict delivery against deadlines.
Digital Marketing, SEO & Web*
+ Own the company’s regional digital footprint across, display, and social media platforms, with a primary focus on LinkedIn & Google Marketing.
+ Manage and update website content, ensuring optimal user experience, conversion-rate optimization, and mobile responsiveness.
+ Execute technical and on-page SEO strategies to maintain visibility for high-intent fintech search queries.
+ Track, evaluate, and report channel performance using Google Analytics (GA4), HubSpot/CRM dashboards, and search consoles.
Brand, Content & Market Research*
+ Safeguard brand identity and governance across all regional touchpoints, presentations, and product collateral.
+ Produce tailored, educational B2B content including whitepapers, case studies, one-pagers, press releases, newsletters, and executive thought-leadership articles.
+ Conduct continuous competitor benchmarking and market analysis to identify regulatory updates, regional banking trends, and emerging customer demands.
Candidate QualificationsEducation & Credentials
- *
+ Bachelor’s or master’s degree in marketing, Business Administration or a related discipline from an accredited university in Dubai (e.g., American University in Dubai, University of Wollongong in Dubai, Middlesex University Dubai, Heriot-Watt University Dubai, or equivalent).
Professional Experience*
+ 5 to 7 years of progressive B2B marketing experience, with a proven track record within the fintech, banking, or financial software sectors.
+ Demonstrated experience managing regional campaigns and exhibitions across Middle East and African markets.
Technical & Platform Skills*
+ Hands-on mastery of Google Analytics (GA4), Google Tag Manager, Google Search Console, and SEO audit tools (SEMrush, Ahrefs, or Moz).
+ Proficient in managing LinkedIn Campaign Manager, search platforms, and email automation tools (HubSpot, Marketo, or similar).
+ Experience working with website CMS platforms (WordPress, Webflow) and basic HTML/CSS understanding.
+ Working knowledge of design tools (Canva, Adobe Creative Suite) for basic asset formatting and social media creative.
Competencies & Language*
+ Exceptional written and verbal communication skills in English; Arabic or French proficiency is an advantage for North and West African market coverage.
+ Strong numerical aptitude with experience tracking customer journey metrics, attribution models, and marketing budgets.
+ Outstanding project management, vendor negotiation, and stakeholder handling skills.
