Reports to: Director, Global Marketing
Role Purpose
The specialist will execute marketing plans and publicity campaigns for all AUC Press academic publications, focusing on international course adoptions, academic relationship management, and digital content creation to drive global book sales and institutional visibility.
Core Responsibilities
- Academic Outreach and Course Adoption: Lead all outgoing communication with academics, universities, and research institutions to build course adoption opportunities
- Market Research and Contact Database Governance: Perform detailed online research to collect market data and identify target audiences for specialized subject areas
- Digital Campaign Execution and Content Creation: Create and execute targeted email marketing campaigns using platforms such as Constant Contact, draft original copy for social media, coordinate with the web editor to highlight academic authors, and monitor campaign performance metrics to improve engagement rates with the global academic community
- Collateral Development and Visual Communication: Design and produce subject-area brochures, flyers, and promotional materials in coordination with the marketing team
- Performance Reporting and Administrative Support: Prepare quarterly reports on academic marketing activities, detailing results against established sales and outreach targets
- General Administrative Support: Perform other related duties as requested
Qualifications and Skills
Education and Experience
- Bachelor’s degree in business administration, mass communication, humanities, or social sciences
- Minimum of five years of experience with three years specifically in academic book marketing, scholarly publishing, or higher education outreach
Technical Skills:
- Exhibits superior written and verbal communication skills in both English and Arabic
- Proficiency in Adobe InDesign, digital marketing platforms, and database management, alongside the analytical ability to research niche academic markets and manage multiple project deadlines independently
- Excellent command of both English and Arabic, written and spoken, is mandatory
This position is open until November 3, 2026
Placement is based on the candidate’s experience and skills. Only candidates who make it to the short list will be contacted.
"The American University in Cairo is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Individuals with disabilities are encouraged to apply."
“We thank all individuals who have expressed interest in working at The American University in Cairo.”
