About the company
c't magazin
Book and Periodical Publishing • 51-200 employees
Aktuelles aus der IT, Hardware- und Software-Tests, Know-how und Praxistipps.
Role DescriptionWe are seeking a strategic, creative, and results-driven Marketing Manager / Marketing Director / Head of Marketing to lead marketing initiatives, strengthen brand positioning, and drive business growth. The successful candidate will be responsible for developing marketing strategies, overseeing campaigns, identifying market opportunities, and ensuring that marketing activities align with the organization's overall business objectives.
Key responsibilities include planning and executing integrated marketing campaigns across digital and traditional channels, managing brand communications, and developing strategies to improve customer engagement and market visibility. The role also involves conducting market research, analyzing consumer behavior, monitoring competitors, and identifying new opportunities to expand market reach.
The candidate will oversee marketing activities across areas such as digital marketing, content development, social media, advertising, public relations, and promotional campaigns. Responsibilities may also include managing marketing budgets, evaluating campaign performance, coordinating external agencies, and preparing reports to measure return on investment and overall effectiveness.
At a leadership level, the position may involve setting marketing priorities, guiding team members, coordinating cross-functional initiatives, and establishing consistent brand standards across communication channels. The ideal candidate should combine strategic thinking with practical execution skills and be able to translate business goals into measurable marketing outcomes.
Qualifications