The Marketing Manager leads the Marketing team, shaping Klybeck's brand, product strategy, and technical promotion to support sales growth.
Job description
- Develop and deliver the annual marketing plan and budget for all product lines.
- Lead, coach and evaluate two Product Managers, one Marketing Specialist and one Junior Product Pharmacist.
- Define product positioning, pricing strategy and life-cycle plans with the Product Managers.
- Plan and execute product launches, campaigns, scientific seminars, farmer meetings and exhibitions.
- Oversee technical and promotional materials, digital channels and brand guidelines.
- Work closely with Sales to provide market insights, sales tools and training for the field force.
- Run market research and competitor analysis, and track campaign return on investment.
- Ensure all promotional content complies with SFDA and company regulations.
Requirements
- Bachelor's degree in Veterinary Medicine or Pharmacy; a postgraduate degree in Marketing or an MBA is a plus.
- 8–10 years of experience in animal health or pharma, including at least 5 years in product or marketing management.
- Experience leading a team of product managers or marketing professionals.
- Strong strategic marketing, scientific communication and budget management skills.
- Good understanding of the poultry and livestock markets in Saudi Arabia.
- Fluent in Arabic and English, with excellent presentation skills.
