The role
The Marketing Manager launches Grand West and brings the visitors in. The first big job is the opening: roll out the new brand, plan the campaign that fills the mall on opening day, and build the marketing team. After opening, you keep footfall and tenant sales growing through campaigns, events, digital channels, and partnerships.
What you will do
· Prepare the marketing plan and budget up to opening and for the first year of trading.
· Roll out the Grand West brand across signage, digital, print, and on-site materials, and protect the brand guidelines.
· Plan and run the opening campaign: launch event, media plan, PR, influencers and paid digital.
· Build and run the mall's website, social media, CRM, and visitor database.
· Plan seasonal campaigns, events and activations that drive footfall and tenant sales.
· Work with Leasing and tenants on joint promotions and manage agencies and the marketing budget.
What you bring
· Bachelor’s degree in marketing, Business or Mass Communication. A marketing qualification (CIM or equivalent) is an advantage.
· Experience: 10+ years in marketing, of which 5+ in a shopping mall or retail real-estate company. Mall experience is necessary.
· Brand launches, integrated campaigns, events, and PR, ideally including a mall opening or relaunch
· Digital and social media marketing, CRM, and performance tracking
· Managing agencies, a marketing budget, and a team
· Fluent English and Arabic
What success looks like?
· Opening campaign delivered on time and within budget.
· Footfall on target from opening day
· The Grand West brand rolled out across every channel by opening.
· A marketing team in place before the operational readiness date
What we offer
· A chance to open a new mall and be part of it from fit-out onwards.
· Medical insurance
· Social insurance
· Full-time, on site in Sheikh Zayed City, five working days a week
How to apply
- Apply here or e-mail your resume to careers@grand-west.com with "GW-P1-08 Marketing Manager" as the subject. Please tell us your notice period. We will contact shortlisted candidates.
