To oversee and drive branding, marketing, communications, and operational excellence across all commercial projects, ensuring effective brand positioning, enhanced market visibility, strategic communication, and continuous process improvements to support business growth and operational efficiency.
Responsibilities:
- Derives a marketing plan for the project he/she is responsible of
- Executes the approved marketing plan in adherence to the overall communication strategy
- Monitors and control the marketing operations of projects to ensure adherence to budgets, schedules, and scope while maintaining a unified and consistent brand approach
- Assists in campaign budgeting and maintains records of marketing expenses, agency fees and regularly updates management on budget expenditure and overall costs
- Ensures adherence to the corporate brand guidelines (branding layout and display, media preference, media buying/planning norms, etc.) in all marketing initiatives
- Delivers and write reports on project marketing activities, initiatives, and performance across platforms
- Being able to differentiate each commercial project with its own identity and market segmentation.
- Analyses market conditions and trends, competitive pricing and product in order to make recommendations for any marketing and advertising plans.
- Conducts surveys with end clients to evaluate and assess our marketing efforts as part of the post campaign or event evaluation
- Supports the marketing and communications department in identifying vendors / agency for specific services and develop long-term relationships on behalf of URC
- Reviews and supervise designs and take lead in the execution of any design related to all commercial projects.
- Considers materials and costs according to set budgets and negotiate project fees for interior decoration exertions
- Produces reports monthly that supports all marketing related data based on projects completed or in progress
- Research competitive projects and cases studies and show case rationale in case strategy diversion is required
- Assures the project brand is well maintained and all the stakeholders are abiding by
- Coordinates with the sales team on their marketing material requirements
Qualifications:
- Bachelor’s Degree with specialization in marketing, a higher education is a plus
- 10+ years in a similar field
- Strong English and Arabic language skills (written and spoken)
- Past experience in marketing and campaign management in an organization of similar operations and scope of responsibilities
