Marketing Manager
Location: Oman
Position: Marketing Manager / Digital Marketing Manager
We are looking for an experienced and results-driven Marketing Manager to lead and manage our overall marketing activities, develop effective marketing strategies, and drive business growth through integrated traditional and digital marketing solutions.
Key Responsibilities:
- Develop and implement comprehensive marketing strategies aligned with the company's business objectives.
- Plan, manage, and optimize digital marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other advertising platforms.
- Manage media buying, advertising budgets, audience targeting, and campaign performance.
- Oversee SEO, SEM, social media management, content marketing, and brand positioning.
- Develop marketing plans to generate qualified leads and increase sales conversions.
- Manage customer journeys, lead generation, customer retention, and CRM systems.
- Implement and optimize CRM strategies, customer segmentation, automation, and follow-up processes.
- Analyze marketing performance, KPIs, ROI, and customer acquisition costs.
- Coordinate with the sales team to ensure effective lead management and conversion.
- Conduct market research, competitor analysis, and identify new business opportunities.
Requirements:
- Proven experience in comprehensive marketing management and digital marketing.
- Strong expertise in strategic marketing, media buying, and performance marketing.
- Hands-on experience with Google Ads, Google Analytics, Meta Business Suite, and CRM platforms.
- Strong understanding of SEO, SEM, social media, content strategy, and marketing automation.
- Excellent analytical, leadership, and communication skills.
- Ability to develop strategies and execute campaigns independently, with measurable results.
- Experience in the Omani market is highly preferred.
