Company Description Mamiba is a leading designer, manufacturer, and distributor of solutions for hotel rooms, bathrooms, and spas across the Middle East and Africa. For over a decade, the company has upheld high quality standards, earning the trust of major hospitality brands such as Marriott, Starwood, Fairmont, Hilton, and IHG, as well as many four-star, boutique hotels and hospitals. Mamiba differentiates itself through an innovative, client-focused approach, treating clients as partners and tailoring solutions to their specific needs. With deep industry knowledge, flexibility, and strong technical expertise, the company adapts effectively to diverse market demands. A robust global supply chain with logistics centers across four continents ensures reliable access to local, in-stock supplies and responsive service.
Marketing Director, Hospitality Amenities & Cosmetics
Reports to: CEO / General Manager
Contract type: Full-time, permanent
Role Summary
The Marketing Director at Mamiba leads brand and commercial marketing for a cosmetics and amenities portfolio serving the hospitality industry: hotels, resorts, spas, serviced apartments, and hospitality groups. This is a B2B-focused role: the person positions the brand with hotel decision-makers (procurement, F&B and housekeeping directors, spa managers, brand standards teams), develops products and custom programs that fit the guest experience, and drives growth through direct sales, distributors, and key accounts.
Key Responsibilities
· Define the marketing strategy and brand positioning for hospitality (luxury, upscale, midscale, and economy segments)
- Build a distinctive brand story around guest experience, wellness, and sustainability
- Track hospitality trends: eco-friendly amenities, refillable dispensers, plastic reduction, local sourcing, wellness tourism
· Develop amenity ranges (shampoo, shower gel, lotion, soap, dental and vanity kits) and spa and in-room retail products
- Lead private-label and co-branded programs for hotel chains, including custom formulations, fragrances, and packaging
- Manage format strategy (miniatures, dispensers, bulk) in line with cost, sustainability, and operational needs
- Work with R&D, regulatory, and supply chain on compliance, claims, and minimum order and lead-time constraints
· Support the sales team with tenders, RFP responses, product samples, presentations, and brand books
- Develop account-based marketing for hotel groups and management companies
- Create trade marketing and sales tools for distributors and regional partners
- Build a presence at industry events such as hospitality trade shows, hotel expos, and spa and wellness exhibitions
· Manage the B2B website, catalog, LinkedIn presence, case studies, and trade media relations
- Showcase hotel partnerships through case studies, testimonials, and certifications
- Run email campaigns and lead-generation programs targeting hotel buyers
- Explore guest-facing opportunities such as in-room retail, QR codes, and e-commerce for hotel guests
· Build and lead the marketing team and manage agencies
- Own the marketing budget, pipeline contribution, and ROI reporting
- Work closely with Sales, Finance, Operations, and distribution partners
Requirements & Experience
- 10+ years in marketing, including at least 5 years in cosmetics, beauty, or personal care
- 5+ years in a senior leadership role managing teams and budgets
- Experience in hospitality amenities, hotel supply, spa, or B2B/key account marketing strongly preferred
- Experience with distributor-led or multi-market models is a plus
Skills and knowledge
- Understanding of hotel purchasing processes, brand standards, and tender cycles
- Knowledge of cosmetics regulations, safety, and claims compliance
- Familiarity with sustainability standards and certifications (e.g., ISO, Ecolabel, cruelty-free, recyclable packaging)
- Strong negotiation, presentation, and relationship-building skills
- Strategic thinking combined with hands-on execution
Education
- Bachelor’s degree in Marketing, Business, or a related field (MBA preferred)
Languages
- [English required; French as relevant]
