1. Job Purpose
To translate the company's marketing strategy into effective on-ground execution across digital and traditional marketing channels. The role is responsible for overseeing marketing activities, managing the relationship and performance of external marketing agencies, and ensuring that all campaigns, communication materials, and promotional initiatives align with the company's brand positioning and business objectives.
The role requires a solid understanding of marketing principles and the ability to independently assess marketing proposals, guide agency deliverables, and ensure quality and effectiveness of execution.
2. Key Responsibilities
A. Marketing Strategy Implementation
- Translate approved marketing strategies into actionable plans, campaigns, and activities.
- Lead the execution and follow-up of marketing initiatives across digital and traditional channels.
- Ensure marketing activities effectively promote the company's real estate projects, developments, and corporate brand.
- Oversee on-ground marketing activities, including project launches, property exhibitions, events, outdoor advertising, signage, and promotional materials.
- Work closely with internal teams, particularly Sales, to ensure marketing initiatives support commercial objectives and generate qualified leads.
B. Marketing Agency Management
- Act as the company's main marketing representative in managing external advertising, creative, and digital marketing agencies.
- Provide clear briefs, direction, and feedback to agencies, ensuring alignment with the company's marketing strategy and objectives.
- Critically review and evaluate agency proposals, campaign concepts, creative materials, and media plans, ensuring their relevance, quality, and effectiveness.
- Challenge recommendations and proposed activities when necessary, providing informed feedback and suggesting improvements.
- Monitor agency performance, deliverables, timelines, and agreed marketing budgets.
- Ensure the company receives value for its marketing investment and that agency outputs meet expected standards.
C. Brand & Corporate Communications
- Ensure consistent brand positioning and identity across all marketing and communication channels.
- Oversee the development and quality of company profiles, project brochures, presentations, promotional materials, and other corporate communications.
- Manage the implementation of the company's communication activities across social media, website, public relations, and other relevant channels.
- Ensure all marketing content accurately reflects the company's image, projects, and value proposition
D. Market Monitoring & Reporting
- Monitor real estate market trends, competitor activities, and marketing practices.
- Evaluate campaign performance and provide regular updates to the CEO on marketing activities, results, and areas for improvement.
- Monitor marketing expenditure against approved budgets and assess campaign effectiveness.
- Identify opportunities to improve brand visibility, market positioning, and customer engagement.
3. Qualifications & Experience
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 5–8 years of relevant marketing experience, preferably in real estate development, property development, or a related industry.
- Proven experience in implementing marketing strategies and managing external marketing agencies.
- Strong understanding of digital and traditional marketing, branding, advertising, and campaign management.
- Ability to evaluate marketing concepts, creative proposals, media plans, and campaign performance.
- Excellent communication, negotiation, and stakeholder management skills.
- Excellent command of Arabic and English.
4. Key Competencies
- Strong marketing knowledge and commercial awareness.
- Strategic thinking combined with hands-on execution.
- Independent judgment and decision-making.
- Agency and vendor management.
- Strong communication and negotiation skills.
- Planning, organization, and follow-up.
- Creativity and attention to detail.
- Results orientation and accountability.
5. Key Performance Indicators
- Timely and effective implementation of approved marketing plans.
- Quality and effectiveness of agency deliverables.
- Marketing budget utilization and cost efficiency.
- Brand consistency across all communication channels.
- Campaign reach, engagement, and qualified lead generation.
- Successful execution of project launches and promotional activities.
- Contribution of marketing initiatives to sales and business objectives.
