About the Role: We are seeking a creative, results-driven Marketing Associate with hands-on experience in the Riyadh F&B market. You will drive brand awareness, footfall, and delivery sales through localized campaigns, content creation, influencer partnerships, and aggregator optimization.
Key Responsibilities:
- Plan and execute local marketing campaigns tailored to Riyadh dining trends and key seasonal moments (Ramadan, Founding Day, National Day, Riyadh Season).
- Coordinate and manage relationships with Riyadh food bloggers, micro-influencers, and content creators for store visits and product seeding.
- Capture and oversee engaging short-form content (TikTok, Snapchat, Instagram Reels) and write compelling bilingual copy.
- Manage promotional visibility, banners, and ROI tracking on major KSA delivery aggregators (HungerStation, Jahez, Keeta, ToYou, The Chefz).
- Track campaign KPIs, customer reviews, and competitor activity across Riyadh.
Requirements (Must-Haves):
- Proven prior experience working in Marketing within the Riyadh F&B / restaurant sector.
- Language: Excellent command of both Arabic and English (spoken and written copywriting) is strictly required.
- Strong network of local Riyadh influencers, agencies, and production contacts.
- Data-driven mindset with an eye for food aesthetics and viral social trends.
