Purpose of the Position
The Market Intelligence Specialist will be responsible for collecting, analyzing, and interpreting market information to support the company’s commercial strategy and business decisions.
The position will focus on monitoring market trends, competitor activities, product developments, pricing movements, customer behavior, and channel dynamics within the HVAC and cooling industry.
The successful candidate should preferably have previous experience with a competitor, HVAC contractor, distributor, or related industry player, providing strong knowledge of the local market and key industry stakeholders.
Duties & Responsibilities
- Market Intelligence & Analysis
- Collect and analyze market data related to the HVAC and cooling industry.
- Monitor market trends, demand patterns, industry developments, and emerging opportunities.
- Identify changes in customer needs, buying behavior, and market dynamics.
- Prepare regular market intelligence reports and management summaries.
- Develop insights and recommendations to support commercial decision-making.
- Competitor Intelligence
- Monitor key competitors, including their products, pricing, promotions, market positioning, and commercial strategies.
- Conduct competitor benchmarking and maintain an updated competitor database.
- Track new product launches, market entries, distribution strategies, and major commercial activities.
- Identify competitor strengths, weaknesses, opportunities, and potential threats.
- Provide early indications of significant competitor movements or market changes.
-Product & Pricing Intelligence
- Monitor market pricing and identify pricing trends across relevant product categories.
- Conduct price benchmarking against competitors and market alternatives.
- Track product availability, specifications, product launches, and portfolio changes.
- Support the commercial team with market-based pricing insights.
- Identify opportunities for product portfolio optimization based on market demand and competitive activity.
-Customer & Market Insights
- Gather information regarding customer preferences, purchasing behavior, and market requirements.
- Analyze channel dynamics, including distributors, dealers, contractors, consultants, and other key market players.
- Identify potential changes in channel structure and market coverage.
- Support the identification of new business opportunities and potential market segments.
- Maintain relevant market and customer intelligence databases.
-Market Data Collection
- Collect information through market visits, customer interactions, industry contacts, public sources, and internal business data.
- Establish and maintain reliable sources of market information.
- Validate market data and ensure the accuracy and credibility of information collected.
- Coordinate with Sales, Marketing, Product Management and other relevant departments to consolidate market intelligence.
-Reporting
- Prepare monthly market intelligence updates as required.
- Develop dashboards, reports, and presentations highlighting key market developments.
- Provide actionable insights rather than purely descriptive market information.
- Highlight risks, opportunities, and recommended actions to management.
- Support management with ad-hoc market research and commercial analysis.
- Prepare monthly market updates when needed.
- Create simple dashboards, reports, and presentations about market changes.
- Provide useful insights and clear recommendations.
- Identify market risks, opportunities, and actions for management.
- Support management with market research and business analysis when needed.
Qualifications & Experience
Bachelor’s degree in business administration, Marketing, Economics, Engineering, or a related field.
At least two years of relevant market intelligence, sales, marketing, business development, commercial, or industry experience.
Experience in HVAC, cooling, construction, engineering, contracting, distribution, or related industry is preferred.
Previous experience with a competitor, HVAC contractor, distributor, or similar industry organization is highly desirable.
Strong understanding of the local HVAC and cooling market is an advantage.
Strong analytical and research skills.
Good knowledge of Microsoft Excel and PowerPoint; experience with data visualization is an advantage.
Strong communication and presentation skills.
Ability to collect information from multiple sources and convert it into meaningful business insights.
High level of commercial awareness and attention to detail.
