Company Description Valerie Group is a launchpad for ambitious builders, creators, and problem-solvers who aim to shape markets rather than follow them. The company backs high-potential founders who are often overlooked by traditional capital, helping them test, scale, and grow impactful businesses. Valerie is built on fairness, talent, and performance, creating a team culture that mirrors the grit and entrepreneurial spirit of the founders they support. Team members work in a fast-moving, results-driven environment alongside experts in digital marketing, performance, creative, tech, and investment. Valerie emphasizes merit over politics, skills over hierarchy, and offers high autonomy for those driven to solve real problems and help others scale.
Who we're looking for:
We are looking for a high-energy Livestream & TikTok Growth Lead/Performance Marketing Manager to join us at Valerie Group!
In this role, you’ll own our TikTok-first and global livestreaming ecosystem (including TikTok Shop, LazLive, Shopee Live, and more)—scaling our brand presence, driving community engagement, and converting audiences into loyal customers and brand advocates.
What You'll Do:
Lead Live Commerce & TikTok Strategy: Architect, launch, and optimize end-to-end TikTok and global livestream campaigns from scripting to conversion.
Drive Content & Creator Ecosystems: Script, film, and edit high-impact short-form videos while recruiting and managing top-tier creators, hosts, and influencers.
Collaborate on AI-Augmented Platforms: Work hand-in-hand with our Product Team to contribute to prompt engineering and augment AI agent services for entrepreneurs.
Analyze & Optimize: Track real-time performance metrics, focusing heavily on conversion rates, ROI, and actionable learning loops rather than vanity metrics.
Mentor & Empower: Guide young digital entrepreneurs and nurture cross-functional POD relationships of trust.
What We're Looking For:
Proven track record in TikTok growth, social media management, or live commerce (TikTok Shop, LazLive, Shopee Live, or Amazon Live experience is a strong plus).
Strong creative production skills (scripting, video editing, and talent direction).
Sharp commercial acumen with a relentless focus on acquisition, conversion, and revenue growth.
Someone who thrives in ambiguity, moves fast, experiments boldly, and loves pushing creative boundaries.
Ready to shape the future of social commerce and digital storytelling with us?
