Our Client: is a leading regional FMCG and food manufacturing group with a strong presence in Iraq and a diverse portfolio of consumer products across multiple categories.
Your Role:
As Head of Trade Marketing, you will lead the overall trade marketing strategy and execution across Iraq, driving market penetration, distribution growth and commercial performance.
This is a senior leadership role with responsibility for managing a large nationwide trade marketing organization, overseeing significant trade investments and ensuring strong execution across all sales channels.
You will work closely with Sales, Marketing, distributors and key customers to strengthen market visibility, optimize trade assets and deliver sustainable business growth.
Key Responsibilities:
- Develop and lead nationwide trade marketing strategies across multiple FMCG categories and distribution channels.
- Lead and develop a large field organization, including merchandising, promotional and outsourced teams, ensuring strong execution and productivity.
- Oversee significant trade CAPEX, including the deployment, utilization and performance of refrigeration equipment and other in-market assets.
- Drive channel strategy, distributor execution, trade promotions, merchandising, visibility and in-store activations across Traditional and Modern Trade.
- Manage trade marketing budgets, investment planning, resource allocation and ROI to maximize commercial returns.
- Partner with Sales and Marketing on new product launches, category development, distribution expansion and market share growth.
- Establish performance KPIs, operational standards and reporting systems to drive field effectiveness and continuous improvement.
Must-Have:
- Extensive FMCG experience with a proven track record in senior trade marketing leadership, ideally at Head, National or Regional level.
- Demonstrated experience managing large, geographically dispersed trade marketing and field execution teams.
- Strong understanding of the Iraqi FMCG market, distributor networks, Traditional Trade, Modern Trade and wholesale channels is a plus.
- Proven experience managing substantial trade marketing budgets, CAPEX and large-scale market execution.
- Experience overseeing trade assets, preferably refrigeration equipment or other significant retail infrastructure.
- Exposure to multiple FMCG categories, preferably food, dairy, beverages, frozen foods or confectionery.
- Strong strategic thinking, commercial acumen, people leadership and ability to drive measurable business results.
Candidates based outside Iraq with direct experience managing the Iraqi FMCG market are also welcome.
