Al-Futtaim Automotive | Honda | Cairo, Egypt
About Al-Futtaim
Established in the 1930s as a trading business, Al-Futtaim has grown into one of the most diversified and progressive privately held regional businesses, headquartered in Dubai, UAE.
Operating across multiple sectors and markets, Al-Futtaim is committed to delivering exceptional customer experiences and building businesses that make a positive impact across the communities in which it operates.
About the Role
We are looking for an experienced Head of Marketing – Honda to lead the marketing function and drive brand growth, market positioning, and commercial performance across the Honda automotive business in Egypt.
The role will be responsible for developing and executing the overall marketing strategy, strengthening Honda's brand presence, driving customer acquisition and engagement, and ensuring marketing initiatives translate into measurable business results.
Working closely with Sales, Aftersales, Finance, and regional and global brand stakeholders, the successful candidate will lead integrated marketing activities across traditional and digital channels, oversee product launches and campaigns, and maximise marketing effectiveness and return on investment.
What You Will Do
Marketing Strategy & Brand Management
- Develop and execute the overall marketing strategy for Honda in Egypt, aligned with business objectives and global brand positioning.
- Strengthen Honda's brand awareness, market positioning, and competitive differentiation within the Egyptian automotive market.
- Ensure consistent brand identity and messaging across all marketing channels, customer touchpoints, and showroom environments.
- Translate business and sales objectives into effective marketing strategies and annual marketing plans.
- Monitor automotive market trends, competitor activities, and consumer behaviour to identify growth opportunities.
- Build strong relationships with regional and global Honda marketing stakeholders to ensure alignment with brand guidelines and strategic priorities.
Commercial Marketing & Sales Growth
- Develop marketing initiatives that directly support vehicle sales targets, market share growth, and business profitability.
- Partner with the Sales team to develop campaigns that generate qualified leads, increase showroom traffic, and improve lead-to-sale conversion.
- Develop and execute integrated campaigns across retail, corporate, fleet, and other relevant customer segments.
- Work closely with showroom teams to ensure effective campaign execution and lead follow-up.
- Support pricing strategies, promotional activities, and tactical campaigns based on market conditions and business priorities.
- Analyse campaign effectiveness and identify opportunities to improve customer acquisition and retention.
Digital Marketing & Customer Engagement
- Lead the digital marketing strategy across social media, search, paid advertising, website, and other digital platforms.
- Drive digital customer acquisition through targeted campaigns, marketing automation, and data-driven initiatives.
- Oversee lead generation strategies and optimise the digital customer journey from initial engagement to showroom visit and vehicle purchase.
- Leverage CRM, customer insights, and analytics to improve customer segmentation, targeting, and engagement.
- Develop initiatives to strengthen Honda's online presence, customer engagement, and digital brand experience.
- Monitor digital marketing performance and ensure continuous optimisation of campaigns and channels.
Product Launches & Campaign Management
- Lead the planning and execution of new vehicle launches, model introductions, and major brand campaigns.
- Develop integrated marketing campaigns across digital, traditional media, PR, events, and experiential marketing.
- Oversee marketing calendars, campaign timelines, agency deliverables, and execution quality.
- Coordinate with Sales and Product teams to ensure successful product positioning and go-to-market strategies.
- Manage Honda events, exhibitions, sponsorships, and customer engagement activities.
- Ensure all marketing initiatives are delivered in line with brand standards, timelines, and approved budgets.
Marketing Budget & Performance Management
- Develop and manage the annual marketing budget, ensuring effective resource allocation and cost optimisation.
- Monitor marketing expenditure and evaluate campaign return on investment (ROI).
- Establish clear KPIs to measure marketing effectiveness, lead generation, customer acquisition, brand awareness, and campaign performance.
- Prepare regular marketing performance reports and provide actionable recommendations to senior management.
- Manage relationships with external agencies, media partners, and marketing suppliers.
- Identify opportunities to improve marketing efficiency, processes, and overall return on investment.
Team Leadership & Stakeholder Management
- Lead, develop, and manage the marketing team, ensuring clear objectives, accountability, and strong execution.
- Build a high-performing marketing function with capabilities across brand management, digital marketing, communications, and campaign management.
- Foster collaboration with Sales, Aftersales, Finance, and other business functions.
- Provide strategic marketing insights and recommendations to senior leadership.
- Build and maintain strong relationships with external agencies, media partners, and relevant industry stakeholders.
What You Will Need
- Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline. A postgraduate qualification or MBA would be an advantage.
- 10–15 years of progressive marketing experience, with significant experience in senior marketing leadership positions.
- Previous experience within the automotive industry is strongly preferred, ideally with an automotive distributor, dealership, or internationally recognised automotive brand.
- Proven experience developing and executing integrated marketing strategies that deliver measurable commercial results.
- Strong expertise in brand management, digital marketing, media planning, campaign management, and customer acquisition.
- Demonstrated experience managing substantial marketing budgets and measuring marketing ROI.
- Experience leading product launches, brand campaigns, and go-to-market strategies.
- Strong understanding of the automotive retail business, customer journey, lead generation, and sales conversion.
- Experience managing marketing teams and external agencies.
- Strong knowledge of digital platforms, CRM systems, marketing analytics, and performance marketing tools.
- Good understanding of the Egyptian automotive market, consumer behaviour, and competitive landscape.
- Excellent communication, negotiation, stakeholder management, and presentation skills.
- Fluency in Arabic and English.
