Overview Of The Role:
- The Head of Marketing for Blue is responsible for leading the development and execution of marketing strategies and plans to enhance the brand's image, drive KPIs, and establish Blue as a market leader. This includes overseeing marketing campaigns, ensuring customer experience excellence, and fostering team development to achieve substantial market growth and consumer engagement.
What You Will Do:
Marketing Strategy
- Develop the integrated regional marketing strategy & implementation roadmap including product launches and communication campaigns.
- Drive brand awareness, consideration, and relevance amongst target audiences.
- Drive market share growth by developing brand equity and improving customer loyalty.
- Monitor consumer behaviors, market trends, demographics, and competitor activities.
Activation & Campaigns
- Manage and coordinate external agency partners.
- Lead and execute consumer communications across integrated channels.
- Coordinate with the digital team for strategy implementations and campaigns integration.
- Sustain a performance measurement framework across key platforms to drive growth.
- Responsible for financial planning and reporting with a KPI framework for campaign attribution and ROI measurement.
- Ensure campaigns integrate relevant local insights across various countries.
Customer Experience
- Support delivery of exemplary Customer Experience across all brand touchpoints.
- Improve Customer Experience in retail sales spaces and workshops with consistent branding strategies.
Team Management
- Develop a talent management system for recruiting, developing, and engaging marketing professionals.
- Lead a lean and effective marketing team structure.
- Drive team performance through measurable KPIs.
- Ensure compliance with Standard Operating Procedures.
- Promote Al-Futtaim Values in the workplace.
- Monitor talent management KPIs, engagement scores, and team performance.
Skills
Required Skills To Be Successful:
- Strategic thinking and structured business understanding.
- Strong communication skills with internal and external stakeholders.
- Leadership and motivational skills within direct line management or matrix setup.
- Ability to influence senior level through proposals and business cases.
What Qualifies You For The Role:
- Bachelor's degree in Business, Marketing or related field preferred.
- Minimum 10 to 15 years of work experience in Marketing & Communications.
- Experience in advertising agencies is a plus.
- Proven track record in multi-market communications and delivering customer-centric strategies.
