About the Company
Axis is an Egyptian fintech company focused on making financial services simpler, smarter, and more accessible through innovative digital solutions.
About the Role
Location: Zamalek, Cairo, Egypt
Department: Marketing / Commercial
Employment Type: Full-Time
Experience: 8+ Years
Reporting To: Commercial Director
We are looking for a strategic, creative, and results-driven Head of Marketing to lead our marketing strategy, strengthen brand positioning, drive customer acquisition, and accelerate business growth. The ideal candidate will have a proven track record in brand management, digital marketing, performance marketing, integrated campaigns, and growth marketing, preferably within Fintech, Banking, Payments, or high-growth digital businesses.
Responsibilities
- Develop and execute the overall marketing strategy aligned with Axis's business objectives, commercial priorities, and growth targets.
- Lead brand strategy, positioning, messaging, and visual identity to strengthen Axis's presence and differentiation in the Egyptian fintech market.
- Plan and execute integrated marketing campaigns across digital, social media, offline, and partnership channels.
- Drive customer acquisition and business growth through performance marketing, paid media, SEO, SEM, and conversion-focused campaigns.
- Own marketing campaign performance, optimizing budgets, channel effectiveness, customer acquisition cost (CAC), and return on marketing investment (ROMI).
- Lead content marketing, social media strategy, creative production, storytelling, and brand communications across all customer touchpoints.
- Develop customer segmentation, targeting, and personalized marketing strategies to improve campaign effectiveness and customer engagement.
- Collaborate with the Acquisition, Activation & Onboarding team to generate content, improve conversion rates, and support customer growth.
- Partner with Retention & Monetization teams to develop customer engagement, loyalty, reactivation, and lifecycle marketing campaigns.
- Work closely with Alliances & Partnerships to develop joint marketing initiatives, co-branded campaigns, and strategic partnership activations.
- Lead go-to-market marketing plans for new products, services, features, and commercial initiatives in collaboration with Product and Commercial teams.
- Manage public relations, corporate communications, media relations, influencer marketing, and external brand representation.
- Conduct market research, competitor analysis, and customer insights studies to identify trends, opportunities, and customer preferences.
- Establish and monitor marketing KPIs, including brand awareness, lead generation, campaign conversion, CAC, engagement, reach, and marketing ROI.
- Manage the annual marketing budget, resource allocation, agency relationships, and external marketing vendors.
- Ensure all marketing materials and campaigns comply with brand guidelines, internal policies, and applicable financial services advertising regulations.
- Build, lead, and develop a high-performing marketing team across brand, digital, content, and creative functions.
- Present marketing performance, strategic initiatives, and growth recommendations to senior leadership.
Qualifications
- 8+ years of professional experience in Marketing, Brand Management, Digital Marketing, or Growth Marketing, including at least 3 years in a leadership role.
- Proven experience in Fintech, Payments, Financial Services or high-growth B2C digital businesses.
- Demonstrated success in developing and executing marketing strategies that deliver measurable brand growth, customer acquisition, and commercial results.
- Strong expertise in brand strategy, performance marketing, digital acquisition, content marketing, and integrated marketing campaigns.
- Hands-on experience managing paid advertising platforms, including Google Ads, Meta Ads, and other relevant digital channels is a plus.
- Strong understanding of customer segmentation, marketing funnels, conversion optimization, and customer lifecycle marketing.
- Experience developing go-to-market strategies, product launches, and multi-channel marketing campaigns.
- Strong knowledge of marketing analytics, campaign attribution, customer acquisition cost (CAC), and return on marketing investment (ROMI).
- Experience using marketing analytics, CRM, and automation platforms such as Google Analytics, Meta Business Suite, and other relevant tools.
- Proven ability to manage marketing budgets, external agencies, creative partners, and advertising vendors.
- Strong creative judgment with the ability to balance brand-building initiatives and measurable business performance.
- Excellent leadership, stakeholder management, strategic planning, and execution skills.
- Strong commercial and financial acumen, with the ability to translate marketing activities into measurable business outcomes.
- Excellent communication, presentation, and negotiation skills.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. An MBA or relevant postgraduate qualification is an advantage.
Pay range and compensation package
- Competitive compensation package.
- Medical and life insurance.
- Subsidized gym membership.
- Competitive leave benefits.
- Professional development and leadership growth opportunities.
- The opportunity to lead Axis's marketing direction and make a direct impact on brand growth and commercial performance.
- A dynamic, collaborative, and fast-growing fintech environment.
