WE'RE HIRING | HEAD OF GROWTH & PERFORMANCE MARKETING
SEO | AI Search (GEO/AEO) | Paid Acquisition | Growth Strategy
üìç Location: Remote
üè¢ Industry: PropTech | Real Estate Marketplace | AI Technology
üíº Employment: Full-Time | Senior Leadership
About the Opportunity
We are an ambitious, AI-powered PropTech company building a next-generation real estate marketplace in the UAE.
Our mission is to transform how people discover, evaluate, buy, sell, and rent properties through technology, artificial intelligence, and exceptional digital experiences.
We are looking for an exceptional Head of Growth & Performance Marketing to lead our digital growth strategy, maximize our visibility across traditional and AI-powered search platforms, and build a scalable, data-driven customer acquisition engine.
This is not a traditional marketing management role. We are seeking a hands-on growth leader who understands how to turn visibility, traffic, and marketing investment into qualified leads, paying customers, and measurable revenue.
Key Responsibilities
1. SEO & Organic Growth
- Own our end-to-end SEO strategy across Google, Bing, and other search engines.
- Lead technical SEO, content strategy, programmatic SEO, and authority building.
- Build sustainable organic traffic and high-intent lead generation.
- Develop scalable Arabic and English search strategies for the UAE real estate market.
2. AI Search Visibility (GEO & AEO)
- Develop strategies to improve our discoverability and citations across ChatGPT, Gemini, Perplexity, Copilot, and other AI-powered discovery platforms.
- Optimize our digital presence for Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).
- Strengthen brand authority, structured data, content relevance, and third-party visibility.
- Establish measurable AI search visibility and referral performance reporting.
3. Performance Marketing & Customer Acquisition
- Lead Google Ads, Meta Ads, TikTok, Snapchat, and other relevant paid acquisition channels.
- Build high-performing campaigns that generate qualified property buyers, tenants, landlords, brokers, and developers.
- Optimize cost per qualified lead (CPQL), customer acquisition cost (CAC), conversion rates, and return on marketing investment.
- Continuously improve targeting, creative performance, landing pages, and acquisition funnels.
4. Conversion Rate Optimization & Growth Analytics
- Own the complete acquisition funnel, from first interaction to qualified lead and customer conversion.
- Implement experimentation, A/B testing, retargeting, and conversion optimization.
- Integrate marketing performance with CRM, sales operations, and AI-powered lead qualification.
- Build dashboards and attribution models to identify what truly drives profitable growth.
5. Social Media & Brand Growth
- Develop performance-led social media strategies across Instagram, TikTok, LinkedIn, YouTube, and other relevant platforms.
- Build a compelling content and video growth engine.
- Develop influencer, creator, and partnership campaigns.
- Convert social media engagement into measurable business results.
6. Growth Leadership & Commercial Performance
- Own marketing budgets, channel allocation, forecasting, and growth targets.
- Recruit and manage internal specialists, agencies, and external partners.
- Identify new acquisition channels and scalable growth opportunities.
- Collaborate closely with Product, Technology, AI, Sales, and executive leadership.
What We're Looking For
- 8+ years of experience in growth marketing, performance marketing, SEO, or digital customer acquisition.
- Proven experience scaling a high-growth marketplace, PropTech, e-commerce, SaaS, or technology platform.
- Strong expertise in technical SEO, paid acquisition, marketing analytics, and conversion optimization.
- Practical understanding of AI search, GEO, AEO, and emerging discovery trends.
- Demonstrated success reducing acquisition costs while increasing lead quality and customer conversions.
- Strong command of GA4, Google Search Console, Google Ads, Meta Ads Manager, and marketing attribution tools.
- Experience in the UAE or GCC digital market.
- A highly analytical, commercially minded, hands-on leadership approach.
- Arabic and English capabilities are a strong advantage.
What Success Looks Like
Your performance will be measured by:
- Growth in qualified organic and paid leads.
- Competitive and sustainable cost per qualified lead (CPQL).
- Customer acquisition cost (CAC) and marketing-attributed revenue.
- Organic search rankings, traffic quality, and conversions.
- Brand visibility, citations, and referrals from AI search platforms.
- Lead-to-customer conversion rates.
- Growth in developer, broker, and other B2B customer acquisition.
- Sustainable acquisition efficiency and return on marketing investment.
Why Join Us?
This is an opportunity to shape the growth strategy of an ambitious AI-powered real estate technology business from an early stage.
You will have the opportunity to build and lead a modern growth function, experiment with emerging AI discovery channels, and directly influence the company's commercial success.
We offer a competitive compensation package aligned with experience and measurable performance.
