Job Title: Head of Content
Industry: Marketing
Employment Type: Full-Time
Work Arrangement: Onsite
Location: Maadi, Cairo, Egypt
Reports To: Marketing Director / Chief Marketing Officer
Department: Marketing
About the Role
We are looking for a visionary and hands-on Head of Content to lead our content strategy and production across all channels. Based in our Maadi office, you will own the content roadmap end-to-end — from strategy and planning to creation, distribution, and performance measurement.
You will build and lead a high-performing content team, define the brand voice, and ensure every piece of content positions our company as a trusted authority in the industry while driving measurable business results (awareness, engagement, and lead generation).
This role requires a rare blend of editorial excellence, strategic thinking, and data-driven decision-making. You will collaborate closely with marketing, sales, product, and design teams.
Key Responsibilities
Content Strategy & Leadership
- Develop and own the company's content strategy, roadmap, and editorial calendar across all channels (website, blog, social media, email, video, whitepapers, case studies, etc.).
- Define and maintain brand voice, tone, and style guidelines across all content.
- Align content initiatives with business goals, buyer personas, and the customer journey.
- Conduct content audits and gap analyses to identify opportunities and optimize existing assets.
- Stay ahead of industry trends, SEO best practices, and content marketing innovations.
Team Management
- Build, lead, and mentor a team of content creators (writers, editors, designers, videographers, SEO specialists).
- Manage freelance writers, agencies, and external content partners.
- Set clear goals, KPIs, and workflows for the content team.
- Foster a culture of creativity, quality, and continuous improvement.
Content Production & Editorial Oversight
- Oversee the creation of high-quality, engaging content — from long-form articles and thought leadership to social posts, video scripts, and sales enablement materials.
- Edit and proofread content to ensure accuracy, consistency, and brand alignment.
- Collaborate with subject matter experts (SMEs) to produce authoritative, industry-relevant content.
- Ensure all content is optimized for SEO, accessibility, and conversion.
Distribution & Performance
- Develop a multi-channel distribution strategy to maximize content reach and impact.
- Work with the digital marketing team to amplify content through paid, owned, and earned channels.
- Define and track content KPIs (traffic, engagement, leads, conversions) and report on performance to senior leadership.
- Use data and insights to continuously refine content strategy and improve ROI.
Cross-Functional Collaboration
- Partner with sales to create enablement content that supports the pipeline.
- Collaborate with product and design teams to align messaging and visual identity.
- Support PR, events, and employer branding initiatives with content.
Qualifications & Requirements
Education
- Bachelor's degree in Journalism, Communications, Marketing, English, or a related field.
- Master's degree or professional certifications (e.g., Content Marketing, SEO, Digital Strategy) are a plus.
Experience
- 5+ years of experience in content marketing, editorial, or communications roles.
- At least 2–3 years in a leadership or team management position.
- Proven track record of building and executing successful content strategies in a B2B or industry-specific environment.
- Experience in [Insert Industry] is strongly preferred.
Skills & Competencies
- Exceptional writing, editing, and storytelling skills in English (Arabic is a strong plus).
- Deep understanding of SEO, content marketing funnels, and analytics tools (Google Analytics, Search Console, CMS platforms, etc.).
- Strong project management and organizational skills with the ability to manage multiple deadlines.
- Data-driven mindset with the ability to translate insights into actionable content strategies.
- Excellent leadership, communication, and stakeholder management skills.
- Creative thinker with a keen eye for detail and quality.
