JOB PURPOSE
The Designer is responsible for developing and executing graphic design materials across branding, advertising, digital marketing, and social media projects. The role produces visually engaging design solutions based on creative briefs and approved art direction, ensuring brand consistency and high-quality execution across all deliverables.
ROLES & RESPONSIBILITIES
- Design visual materials for branding, advertising, digital marketing, and social media campaigns.
- Create layouts, graphics, presentations, brochures, posters, and marketing collateral.
- Adapt design assets to different digital platforms, formats, and advertising requirements.
- Apply typography, color theory, composition, and visual hierarchy principles.
- Follow established brand guidelines and approved creative directions.
- Collaborate with Art Directors, Senior Designers, Copywriters, and other creative team members.
- Participate in creative brainstorming and contribute design ideas.
- Develop visual assets for digital advertisements, websites, and promotional materials.
- Edit and enhance images for marketing and communication purposes.
- Revise designs based on feedback from senior creative team members and clients.
- Prepare final artwork and production-ready files according to technical specifications.
- Ensure accuracy in text, dimensions, colors, and design elements.
- Organize design files and maintain proper project documentation.
- Manage multiple design assignments and meet agreed deadlines.
- Stay updated on graphic design trends and relevant creative software.
- Perform any other duties related to the role as assigned by the direct manager.
ACADEMIC / PROFESSIONAL QUALIFICATION
ESSENTIAL
- Bachelor's degree or diploma in Graphic Design, Visual Communication, Fine Arts, or a related field.
- Portfolio demonstrating graphic design and digital creative work.
- Proficiency in Adobe Photoshop, Illustrator, and InDesign.
DESIRABLE
- Training in Figma, digital design, branding, or motion graphics.
- Certifications in relevant graphic design software.
PROFESSIONAL EXPERIENCE
- Minimum 2–4 years of experience in graphic design or a related creative role.
- Experience developing designs for social media, digital advertising, and marketing materials.
- Knowledge of brand guidelines and visual identity applications.
- Experience working in a creative or advertising agency is preferred.
- Ability to manage multiple assignments and meet deadlines.
COMPETENCIES
TECHNICAL SKILLS
- Graphic Design.
- Typography and Layout.
- Branding and Visual Identity.
- Social Media Design.
- Digital Advertising Design.
- Adobe Photoshop, Illustrator, and InDesign.
- Image Editing and Retouching.
- Print and Digital Artwork Preparation.
- Figma and Relevant Design Tools.
- Brand Guidelines Implementation.
BEHAVIOURAL SKILLS
- Creativity.
- Attention to Detail.
- Communication.
- Teamwork.
- Time Management.
- Organization.
- Problem-Solving.
- Adaptability.
- Accountability.
