Job Summary:
A highly creative and detail-oriented Graphic Designer who leads the visual design efforts across digital and print platforms. A strategic thinker with a strong design aesthetic, capable of producing compelling visuals that align with brand identity and marketing objectives. Collaborates closely with content creators, marketers, and other stakeholders to deliver high-impact designs that engage audiences and elevate brand presence.
Key Responsibilities:
- Design engaging graphics for various social media platforms including Instagram, Facebook, LinkedIn, and TikTok.
- Create templates, stories, reels cover, and promotional visuals tailored to each channel’s unique requirements.
- Collaborate with content and marketing teams to ensure visual alignment with campaign goals.
- Stay current with platform trends and adapt designs to maximize engagement.
- Design and produce brochures, flyers, posters, banners, packaging, and other print materials.
- Prepare files for print production, ensuring accuracy in layout, resolution, and color specifications.
- Maintain and evolve brand guidelines across all visual outputs.
- Ensure cohesive design language across digital and print assets.
- Manage multiple design projects simultaneously, meeting deadlines and maintaining high quality.
- Contribute creative input during campaign planning and brainstorming sessions.
Skills & Competencies:
- Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Strong typography and layout skills for both digital and print formats.
- Mastery of color theory and composition to create visually compelling designs.
- Deep understanding of platform-specific design requirements and audience engagement strategies.
- Ability to create scroll-stopping visuals such as carousels, reels cover, stories, and ads.
- Experience designing a wide range of print materials including brochures, flyers, posters, and packaging.
- Knowledge of print production processes including bleed, resolution, and file formats.
- Ability to interpret marketing briefs and translate them into effective visual solutions.
- Excellent project management skills with the ability to prioritize and meet deadlines.
- Organized, detail-oriented, and capable of working independently.
- Passion for staying ahead of design trends and emerging creative tools.
Qualifications:
- Bachelor’s degree in Graphic Design, Visual Arts, or a related field.
- Minimum of 3-5 years of professional design experience, preferably in a fast-paced environment.
- Strong portfolio showcasing a range of digital and print design work.
