Job Title: Fleet Manager
Location: Riyadh, KSA
Position Objective
As the key liaison between BYD and the Saudi importer for Fleet business, the Fleet Manager is responsible for driving Fleet sales growth, establishing a structured key account and Sub-dealer management system, and ensuring healthy channel operations. This role will coordinate customer allocation across Dealers, Sub-dealers, and the Fleet team to prevent channel conflicts and unhealthy competition while maximizing overall sales performance.
Key Objectives:
- Drive Fleet business growth by developing government, corporate, rental, and strategic customers.
- Build a structured key account management system to enhance customer satisfaction and long-term partnerships.
- Balance customer allocation among Dealers, Sub-dealers, and the Fleet team to prevent customer conflicts and price competition.
- Improve Sub-dealer performance and operational efficiency to increase overall market share.
Key Responsibilities
- Fleet Customer Development & Relationship Management
- Develop and execute Fleet customer acquisition plans targeting government entities, corporate customers, rental companies, and other strategic accounts.
- Build and maintain long-term relationships with key customers to improve customer retention and repeat business.
- Lead major Fleet projects by coordinating sales, delivery, and after-sales resources to ensure customer satisfaction.
- Fleet Sales & Project Management
- Develop Fleet sales plans based on annual targets and monitor the sales pipeline, order status, and vehicle deliveries to ensure target achievement.
- Regularly review sales performance and project progress, driving the successful execution of key Fleet opportunities while resolving business issues promptly.
- Customer Allocation & Channel Management
- Establish clear customer allocation rules among Dealers, Sub-dealers, and the Fleet team to ensure transparent customer ownership and project management.
- Resolve channel conflicts, prevent customer poaching, duplicate customer development, and destructive price competition to maintain a healthy sales network.
- Sub-dealer Business Management
- Set sales targets for Sub-dealers and continuously monitor their sales performance, inventory, and business development.
- Drive the expansion and performance improvement of Exclusive Sub-dealers, increasing their contribution to overall sales through targeted action plans.
- Business Analysis & Strategic Planning
- Analyze Fleet sales performance, customer development, sales pipeline, and Sub-dealer business performance on a regular basis.
- Monitor competitor Fleet activities, pricing strategies, and market trends, providing insights and recommendations to optimize sales strategies and commercial policies.
- Cross-functional Coordination & Problem Solving
- Organize regular Fleet business review meetings and coordinate with the importer and internal departments to resolve commercial, delivery, and after-sales issues.
- Drive issue resolution, project follow-up, and continuous process improvement to enhance Fleet sales efficiency and channel operations.
