Company Description TotalCare Egypt is a market leader in High Velocity and High Flow Nasal Insufflation devices, serving critical care and respiratory therapy needs. The company is also a key provider of homecare ventilation and hospital ICU ventilation services, supporting patients and clinicians with advanced solutions. TotalCare Egypt supplies German radiology, ICU, and operating room technologies, ensuring high standards of performance and reliability. As the exclusive supplier of brands such as VAPOTHERM, Aerogen, BREAS, Wellell, Trudell, Vitalograph, and AERTI, the company offers a broad portfolio of trusted medical devices to healthcare providers across Egypt.
Role Description The Field Marketing Specialist is a full-time, on-site role based in Cairo, Egypt. This role is responsible for planning and executing field marketing activities that drive brand awareness, lead generation, and sales support for TotalCare Egypt’s medical device portfolio. Daily tasks include organizing and attending events, workshops, and hospital-based demonstrations; coordinating campaigns with the sales team; and managing local marketing initiatives and materials. The specialist will monitor market trends, collect customer feedback, and report on campaign performance to optimize future activities. Collaboration with internal teams and healthcare partners is essential to ensure consistent messaging and effective communication in the field.
Qualifications
- Strong skills in Market Planning and Field Marketing to design and implement effective local campaigns.
- Proficiency in Lead Generation and Sales support to identify opportunities and nurture prospects.
- Excellent Communication skills, including presentation and interpersonal abilities, to engage healthcare professionals and internal stakeholders.
- Experience in healthcare, medical devices, or related industries is a must.
- Bachelor’s degree in Medicine , Biomedical Engineering , Pharmaceutical ,Marketing, or a related field, or equivalent practical experience.
- Ability to work on-site across Cairo and travel to customer locations as needed.
- Strong organizational skills, attention to detail, and ability to manage multiple initiatives simultaneously.
- Comfort with basic data analysis and reporting on campaign outcomes.
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