EELAF is seeking a commercially driven Distribution Sales Manager to build and grow sales channels for our mobile accessories portfolio, including earbuds, smartwatches, data cables, and related products manufactured by EELAF.
The role will focus on developing Organized Retail (OR), Independent Retail (IR), or both channels, building strong partner networks, and driving sustainable sales growth.
Key Responsibilities
- * Develop and execute channel sales strategies for the mobile accessories portfolio.
- Build and expand relationships with organized retail chains, independent retailers, distributors, wholesalers, and other channel partners.
- Identify, evaluate, and onboard suitable retail and distribution partners.
- Develop channel plans, sales forecasts, targets, and promotional activities.
- Manage partner relationships, commercial negotiations, pricing, and terms.
- Drive product listings, visibility, sell-in, and sell-through across assigned channels.
- Coordinate with marketing and product teams on launches, campaigns, promotions, and channel-specific materials.
- Monitor sales performance, margins, stock availability, and partner activity; take action to address gaps.
- Gather market, competitor, and customer feedback to guide channel and product decisions.
- Coordinate with internal teams to support order processing, delivery, and after-sales requirements.
- Maintain accurate sales pipelines, forecasts, and channel performance reports.
Requirements Bachelor’s degree in Business, Marketing, or a related field.
* At least 5 years of experience in distribution sales, channel development, or key account management.
* Experience in Organized Retail (OR), Independent Retail (IR), or both*; experience in both is an advantage.
* Experience in mobile accessories, consumer electronics, or a related product category is strongly preferred.
* Proven ability to develop retail and distribution channels, negotiate with partners, and achieve sales targets.
* Good understanding of retail sales dynamics, pricing, promotions, product listings, and visibility.
* Strong commercial, communication, negotiation, and relationship-management skills.
* Proficiency in Microsoft Office; experience with CRM systems is an advantage.
* Good command of English.
