Your day to day
SALES
•Lead the Sales Team by providing clear direction on individual and team action plans with an emphasis on results based activities.
•Maintain a detailed knowledge of industry trends, developments, competitor activity and other external factors that have a direct bearing on voco® Doha West Bay Suites.
•Develop and execute an annual business plan in accordance with IHG market segmentation and reporting standards.
•Set and review sales revenue targets by market segment and develop strategies to achieve identified outcomes for short stay transient and extended stay business.
•Manage key corporate, extended stay, leisure and MICE clients.
•Maintain effective business relationships with key decision makers and influencers.
•Conduct regular sales team meetings to review month-to-date and year-to-date performance against forecast.
•Conduct regular revenue meetings to forecast demand and set appropriate rate strategies.
•Set and direct channel management strategies, both on line and via the GDS.
•Represent voco® Doha West Bay Suites in all sales activities including travel trade shows, site inspections, client sales calls, and product training.
•Implement strategies to create effective lead generation internally as well as externally.
•Identify opportunities to foster partnerships with complementary businesses that deliver mutual benefit.
•Maintain contacts with relevant industry associations deemed beneficial to voco® Doha West Bay Suites.
•Manage relationships with key business partners including GDS representation, General Sales Agents, third party websites, and travel management companies (TMC’s).
•Prepare and submit a monthly sales report on time that reflects consolidated information from sales team activities, market intelligence and any necessary adjustments to the business and marketing plans.
MARKETING
•Implement effective promotional activities that support business plan objectives using social, print, on line, consumer direct and B2B channels.
•Direct public relations strategies that deliver positive media coverage, generate editorial content, brand profiling, industry awards other associated activities beneficial to voco® Doha West Bay Suites.
•Position the property in all sales and marketing collateral, advertising, editorial content, sales contacts and direct marketing activities as a ‘Deluxe’ classification serviced residence (5 star hotel equivalent) in the GCC market, and ‘Gold Standard’ serviced apartment in accordance with IHG brand guidelines.
•Ensure all marketing communications, collateral production and branded promotional items comply with the IHG brand guidelines.
•Consult with and direct designers, printers, photographers, cinematographers and other external creative providers to develop marketing and collateral concepts that support the brand positioning in accordance with the business plan.
•Liaise with regional sales on all sales and marketing initiatives deemed beneficial to voco® Doha West Bay Suites
•Take a leadership role in developing customer service initiatives and recognition programs that strengthen client relationships.
What we need from you
RESPONSIBLE BUSINESS
•In consultation with the General Manager, prepare the annual business plan, revenue and financial budget.
•Ensure expenses for sales activities, promotions and functions are managed within budgeted guidelines and in accordance with stated policies and procedures.
•Actively manage and optimize revenues across all income streams of the property.
•Submit expense claims on a regular or monthly basis, or as soon as possible after returning from sales trips in the required format.
•Facilitate the smooth running of the department through adequate supply of materials and equipment.
•Observe and comply with the company’s requisition and purchase order system.
PEOPLE
•Engage with the sales team and all direct reports to assist them to align individual and department goals and targets with those of the hotel.
•Conduct ongoing performance appraisal reviews in line with company guidelines for all direct reports.
•Develop the sales team to become motivated by goal setting and achievement, and be results oriented.
•Ensure the completion of timesheets and requests for personal leave for all direct reports are managed in accordance with company policies and procedures.
•Identify appropriate training and development needs for the sales team.
•Demonstrate leadership by setting a positive and professional example.
•Be prepared to give and receive feedback on all matters pertaining to the performance and the conduct of the team, individuals and self.
•Manage the welfare of the sales team with a view to developing a positive and harmonious work place.
•Actively observe all workplace OHS requirements and report any issues to the relevant department manager without delay.
GENERAL
