Occupation Description
The Digital Marketing Section Head is responsible for planning, developing, implementing and managing the overall digital marketing strategy. His/Her duties include planning/ driving marketing campaigns that promote a company’s brand, products, and services, analysing metrics, and identifying trends. Planning and monitoring the ongoing company presence on social media, & Launching optimized online advertisements to increase company and brand awareness.
Job Scope
- Plan and monitor the ongoing company presence on social media (Instagram, Facebook etc.)
- Launch optimized online adverts through SEO, SEM, Google AdWords, LinkedIn, Facebook etc. to increase company and brand awareness.
- Prepare marketing promotional campaigns and organize their distribution through various digital channels.
- Provide creative ideas for content marketing and update website and mobile app.
- Collaborate with designers to improve user experience.
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.).
- Acquire insight in online marketing trends and keep strategies up-to-date.
- Maintain partnerships with social media and media buying agencies and vendors.
- Design and oversee all aspects of digital marketing department including marketing database, email shots, and display advertising campaigns.
- Prepare accurate reports on digital marketing campaign’s overall performance.
- Identify the latest trends and technologies affecting real estate industry.
- Evaluate important metrics that affect website and mobile app traffic, service quotas, and target audience.
- Oversee and manage all contests, giveaways, and other digital projects.
- preparing monthly/ yearly strategy for all types of digital content.
- Monitoring the leads count and performance by-weekly (campaigns, organic, website & Mobile App).
- Tracking and updating the media spending budget on monthly basis.
- Handling the social media coverage of the company events.
Education and Most Common Work Experience Requested
- Bachelor’s degree in marketing or related or equivalent.
- 7+ years of related experience, 3 years in the real estate industry is a must.
