Job Purpose
Digital Marketing Manager oversees the digital marketing strategy for the company and supervises the development and deployment of digital marketing campaigns.
Key Responsibilities
- Implement digital marketing best practices and standards within the organization, including reporting, performance measurement and Return on Investment (ROI) for digital campaigns.
- Translate business goals into digital marketing objectives, creating and communicating marketing targets / briefs.
- Works closely with the Digital Marketing Director to develop specific digital strategies and identify requirements for all creative assignments, including email, banner ads, mobile sites/apps, and website development.
- Manage all digital campaigns, including search engine marketing, search engine optimization and other promotional campaigns.
- Provide ongoing reporting and analytics to senior level management and provide guidance for program optimization.
- Monitor and suggest improvements for the usability, content of the company’s websites.
- Benchmark digital activities against those of our competitors to improve our digital marketing strategy and tactics.
- Use his/her analytical skills to track, monitor and optimize digital presence and campaigns based on historical performance.
- Prepare qualitative and quantitative analysis reports and dashboards of the company’s performance in all dimensions of digital marketing efforts, showcasing the impact achieved.
- Oversee the work of external consultants/ suppliers, including web developers, videographers, and online agencies.
Knowledge, Skills, and Experience
- BA/BS in marketing or related field required. MBA is a plus.
- 8-12 digital marketing experience, ideally with an emphasis in residential real estate.
- Proficient in Microsoft Office, Excel, Word and Outlook.
