Our Client
Our client is a leading regional food manufacturing group with a strong presence in Iraq and a diverse portfolio across multiple food categories.
As part of its continued growth, the company is looking for a Digital Marketing Manager to build and strengthen the CRM and digital marketing capability across a large, multi-category consumer business.
Your Role
- Define and execute the CRM, digital marketing and consumer engagement roadmap.
- Improve customer-data capture, segmentation and consumer profiling to enable more targeted engagement.
- Build targeted, measurable CRM campaigns and customer journeys across the consumer lifecycle.
- Lead digital marketing initiatives across paid, owned and CRM channels, with a clear focus on acquisition, conversion and ROI.
- Use consumer, campaign and digital-performance data to improve engagement, conversion, retention and loyalty.
- Strengthen e-commerce and direct-to-consumer capabilities and identify opportunities to grow digital sales.
- Improve the digital consumer experience across websites, e-commerce platforms and other relevant consumer touchpoints.
- Work with internal teams and external agencies to improve digital campaign performance, reach and effectiveness.
- Support the effective use and development of CRM, marketing automation and consumer-data platforms.
- Establish clear CRM and digital marketing KPIs, dashboards and performance reporting.
- Manage digital marketing investments with a strong focus on measurable commercial returns.
- Work cross-functionally to embed a more data-led approach to consumer engagement and digital growth.
Must Have
- Strong experience across CRM and digital marketing, ideally within FMCG, food, beverages.
- Hands-on experience building, implementing or significantly developing CRM capabilities.
- Strong understanding of customer data, segmentation, lifecycle marketing, customer journeys and campaign management.
- Experience in digital and performance marketing, with an understanding of acquisition, conversion, campaign optimization and ROI.
- Experience managing external digital, media or technology partners and agencies.
Note- Due to high application volumes, we can only respond to shortlisted profiles
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