Company Description Nexora Consulting is a Morocco-focused consulting firm in development, specializing in financial analysis, business intelligence, data analytics, and technology solutions. The company’s mission is to help organizations improve performance, make smarter decisions, and drive growth through financial expertise, data, and automation. Nexora Consulting works at the intersection of finance, data, and technology to deliver measurable impact for its clients. Based in Morocco and serving a range of industries, the firm offers a dynamic environment for professionals interested in analytics-driven consulting. More information about the company can be found at www.nexoraconsulting.ma.
Role Description The Digital Marketing & Lead Generation Specialist is a full-time, on-site role based in Casablanca-Settat, Morocco. This role is responsible for planning and executing digital marketing campaigns to build brand awareness and generate qualified leads for Nexora Consulting’s services. Day-to-day activities include managing social media channels, developing online marketing content, optimizing campaigns across digital platforms, and tracking performance using web analytics tools. The specialist will coordinate with consulting and sales teams to refine audience targeting, maintain lead databases, and nurture prospects through email and social media. The role also involves monitoring market trends, analyzing campaign results, and recommending data-driven improvements to maximize engagement and conversion.
Qualifications
- * Candidates should possess strong skills in Digital Marketing, Online Marketing, and Social Media Marketing to plan and execute effective campaigns.
- Candidates should possess skills in Web Analytics to measure performance, interpret data, and optimize lead generation activities.
- Candidates should possess solid Communication skills to create clear messaging, collaborate with internal teams, and engage prospects.
- Experience with lead generation strategies, CRM tools, and marketing automation platforms is beneficial.
- Knowledge of B2B marketing in consulting, finance, or technology sectors is an asset.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Ability to work on-site in Casablanca-Settat, manage multiple projects, and adapt to a fast-evolving business environment.
- Proficiency in English and French; knowledge of Arabic is a plus.
