About the Role
We are looking for a hands-on Digital Marketing Lead to develop and execute marketing activities for an e-commerce business.
You will launch campaigns, improve the website’s shopping experience, activate email and WhatsApp marketing, and connect product priorities with content, social media, and paid advertising.
This is a full-time, on-site position in Doha. The role requires someone who takes initiative, personally executes improvements and follows work through to measurable results.
Key Responsibilities
- Develop and execute weekly marketing plans covering product launches, featured collections and customer campaigns.
- Work with procurement and inventory teams to identify products to promote based on stock availability, sales performance and commercial priorities.
- Improve homepage content, collection presentation, product pages and campaign landing pages.
- Make marketing updates within Shopify, identify customer journey issues, prepare clear requirements for developers and verify completed changes.
- Plan and launch email and WhatsApp campaigns, including customer segmentation, copywriting, scheduling and follow-up.
- Prepare campaign briefs and coordinate delivery with content creators, photographers and the Social Media & Community Specialist.
- Work with the paid advertising specialist to align campaign messaging, product priorities and landing pages.
- Improve brand presentation and consistency across the website, social channels and customer communications.
- Analyze website conversion and campaign performance, identify opportunities and implement improvements.
- Provide weekly reports covering results, completed actions, and the next priorities.
Qualifications
- At least three years of hands-on digital marketing experience, preferably in e-commerce or retail.
- Proven experience personally executing campaigns, website improvements, and customer marketing activities.
- Practical knowledge of Shopify, website merchandising, and customer journey improvement.
- Experience using email and WhatsApp marketing tools.
- Ability to interpret Shopify analytics, Google Analytics, and campaign reports.
- Strong copywriting, creative judgment, organization, and follow-up skills.
- Ability to work independently and coordinate effectively with creative, commercial, and technical teams.
- Strong English communication skills; Arabic is an advantage.
- Ready to join immediately in Qatar.
How to Apply
- Send your CV and examples of campaigns or website improvements you personally delivered to [email protected]. Include your contribution and the results achieved.
