Role Summary:
We are looking for a creative and data-driven Digital Lead to take charge of our digital presence and online campaigns. In this role, you will lead our digital marketing strategy, manage online advertising performance, and ensure our brand stands out across all digital channels, social media platforms, website and mobile app touchpoints.
Key Responsibilities
- Digital Strategy & Execution: Plan and execute 360-degree digital marketing campaigns, social media strategies, and online performance initiatives to drive brand awareness and online growth.
- Media Buying & Performance Tracking: Manage digital media budgets and ad campaigns across platforms (Meta, TikTok, Google, etc.), closely tracking key metrics like reach, engagement, conversions, and ROI.
- Content & Creative Oversight: Collaborate with creative teams and agencies to produce engaging digital content, videos, and visual assets tailored for different online platforms and audience segments.
- Website & mobile app: Oversee the digital user experience, landing pages, and online storefronts to ensure seamless customer journeys and optimal conversion rates.
- Data & Insights: Regularly analyze digital performance reports, track campaign trends, and use data-driven insights to optimize ongoing and future marketing activities.
- Agency & Partner Coordination: Manage relationships with external digital agencies, influencers, and media partners to ensure timely execution and high-quality deliverables.
Requirements & Qualifications
- Experience: 3 to 5 years of experience in digital marketing, performance marketing, or social media management, preferably within FMCG, retail, or agency environments.
- Education: Bachelor’s degree in marketing, Digital Media, Communications, or a related field.
- Data & Problem-Solving: Good with numbers, platform analytics, and digital reporting tools to figure out what campaign data means for the brand.
- Technical Knowledge: Hands-on experience with social media ad managers, Google Analytics, SEO/SEM principles, and modern digital marketing tools.
- Communication: Strong project management skills, attention to detail, and excellent verbal and written communication in English and Arabic.
- Mindset: Creative, fast-moving, up to date with digital trends, and passionate about online consumer behavior.
