Role DescriptionWe are seeking a strategic and creative marketing leader to oversee the organisation's digital marketing activities, brand positioning, and social media strategy. This role is responsible for developing integrated marketing plans, strengthening online visibility, expanding audience reach, and driving measurable business results through effective digital channels.
The successful candidate will lead marketing initiatives across digital platforms, ensuring that campaigns, content, and brand communications are aligned with the company's overall objectives. The role involves overseeing digital strategy, social media management, content development, performance marketing, campaign analysis, and team coordination. It also requires staying informed about evolving digital trends and identifying new opportunities to improve brand awareness, customer engagement, and market growth.
Key responsibilities include:
- Develop and lead the overall digital marketing and social media strategy in line with business objectives.
- Oversee marketing campaigns across social media, search engines, websites, email, and other digital channels.
- Establish brand positioning, messaging guidelines, and consistent communication standards.
- Direct social media strategy and content planning across platforms such as LinkedIn, Instagram, Facebook, TikTok, and YouTube.
- Oversee content development, including articles, videos, graphics, promotional materials, and digital campaigns.
- Manage digital advertising initiatives, marketing budgets, and campaign resource allocation.
- Analyse campaign performance, audience behaviour, website traffic, conversion rates, and engagement metrics.
- Use market research and performance insights to refine marketing strategies and improve campaign effectiveness.
- Collaborate with sales, communications, creative, and business development teams on integrated initiatives.
- Identify emerging platforms, digital tools, and market opportunities to strengthen the company's online presence.
- Manage relationships with marketing agencies, media partners, influencers, and external service providers.
- Lead and develop marketing teams, establish performance objectives, and oversee project delivery.
- Present marketing strategies, campaign results, and recommendations to senior management.
Qualifications
- * A degree in Marketing, Digital Marketing, Communications, Business Administration, Media Studies, or a related discipline is preferred.
- Strong understanding of digital marketing strategy, social media management, brand development, and online advertising.
- Knowledge of major digital platforms, including social media channels, search engines, and marketing automation tools.
- Ability to develop integrated marketing strategies and translate business objectives into effective campaigns.
- Strong analytical skills with the ability to interpret marketing data and evaluate campaign performance.
- Excellent leadership, strategic planning, and decision-making capabilities.
- Strong communication, presentation, and stakeholder management skills.
- Understanding of SEO, SEM, paid media, content marketing, and audience engagement strategies.
- Ability to manage marketing budgets, external agencies, and multiple projects.
- Creative thinking with a strong awareness of digital trends, consumer behaviour, and market developments.
- Proficiency in marketing analytics and reporting tools is an advantage.
- Professional judgement, adaptability, and a results-oriented approach to marketing leadership.
