Asura Gold Mining & Investment is expanding its digital presence, and we're looking for an experienced Digital Marketing Expert who knows how to turn advertising budgets into measurable business results.
We're looking for someone who is confident in Google Ads and Meta Ads and can independently plan, launch, manage, optimize and scale performance campaigns.
Key Responsibilities:
• Plan and execute Google Ads campaigns across relevant campaign types.
• Plan, launch and optimize Meta advertising campaigns across Facebook & Instagram.
• Conduct audience research, targeting and competitor analysis.
• Manage campaign budgets and optimize ROAS, CPL, CPA and overall acquisition performance.
• Develop and test different ad creatives, copy, audiences and campaign structures.
• Monitor campaign performance and identify opportunities for optimization and scaling.
• Set up and analyze conversion tracking, pixels and campaign analytics.
• Prepare clear performance reports and actionable insights.
• Work closely with the creative and business teams to develop performance-driven campaigns.
• Stay updated with changes in Google Ads, Meta Ads and digital advertising best practices.
Skills
✅ Proven hands-on experience managing Google Ads & Meta Ads
✅ Strong understanding of performance marketing and conversion optimization
✅ Experience managing and optimizing advertising budgets
✅ Strong analytical and data-driven mindset
✅ Ability to interpret campaign metrics and make optimization decisions
✅ Experience with tracking, analytics and conversion measurement
✅ Strong understanding of audience segmentation and retargeting
✅ Excellent communication and reporting skills
✅ Candidates with proven campaign case studies/results will be preferred
Certifications in Google Ads or Meta are a plus, but proven practical experience and results matter most.
