Job Purpose
Support customer relationship management activities by maintaining customer data, coordinating customer communications, and implementing initiatives that improve customer satisfaction, loyalty, and repeat sales.
Key Responsibilities
- Maintain and update customer databases and CRM records.
- Assist in executing customer engagement, retention, and loyalty campaigns.
- Follow up on customer inquiries, feedback, and complaints in coordination with the relevant teams.
- Support targeted marketing campaigns through WhatsApp, email, SMS, and other channels.
- Monitor customer interactions and identify opportunities to improve customer satisfaction.
- Prepare basic reports on customer engagement, campaign performance, and repeat purchases.
- Coordinate with marketing, sales, and retail teams to improve the overall customer experience.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Fresh graduate or 1 year of relevant experience.
- Good communication, organizational, and analytical skills.
- Proficiency in Microsoft Office, particularly Excel.
- Familiarity with CRM systems and digital communication platforms is an advantage.
- Proactive, detail-oriented, and eager to learn.
Key Performance Indicators (KPIs)
- Accuracy and maintenance of customer records.
- Timely follow-up on customer inquiries and feedback.
- Customer engagement and satisfaction.
- Execution of CRM campaigns and reporting.
- Contribution to customer retention and repeat sales.
