About Carmen Perfumes
Carmen Perfumes is a leading fragrance and retail brand with a growing presence across the GCC region. Through our commitment to quality, innovation, and customer experience, we continue to expand our footprint in the fragrance market. As part of our ongoing growth, we are looking for a skilled CRM Specialist to join our Digital Marketing team and play a key role in strengthening customer relationships, driving customer loyalty, and increasing repeat purchases.
Key Responsibilities
- Manage and segment the customer database into different categories, including new, returning, inactive, and VIP customers.
- Plan and execute targeted marketing campaigns through SMS, WhatsApp Business, and email.
- Develop and manage automated customer journeys, including abandoned cart reminders, post-purchase follow-ups, repurchase reminders, and birthday campaigns.
- Manage customer loyalty programs and develop personalized offers and exclusive promotions for VIP customers.
- Collaborate with the Digital Marketing Manager to develop promotional campaigns, product bundles, and offers aimed at increasing Average Order Value (AOV).
- Develop and implement customer retention strategies to improve repeat purchase rates and Customer Lifetime Value (CLV).
- Monitor campaign performance, analyze customer behavior, and provide actionable insights to improve engagement and retention.
Job Requirements
- 2–4 years of experience in CRM or Customer Retention, preferably within retail, e-commerce, or consumer brands.
- Hands-on experience with WhatsApp Business API, CRM platforms, and marketing automation tools.
- Strong understanding of customer segmentation, database management, and customer lifecycle marketing.
- Excellent copywriting skills, with the ability to create engaging marketing messages in Gulf Arabic dialect.
- Strong analytical skills and proficiency in Microsoft Excel.
- Good understanding of customer loyalty programs, retention strategies, and repeat purchase behavior.
- Fluent Arabic and good command of English.
