About the Role
Senior CRM SpecialistWe’re looking for a Senior CRM Specialist to lead CRM strategy across our Sports Betting and Casino brands. You’ll grow player engagement, retention and revenue through data-driven lifecycle marketing and personalised multi-channel campaigns. You’ll also mentor others on the team.
Responsibilities
- Set and deliver the CRM strategy across several brands, covering onboarding, engagement, retention, reactivation and churn reduction.
- Run multi-channel campaigns from idea to analysis, using email, SMS, push, in-app, calls and website content.
- Build advanced player segments, personalised promotions and automated customer journeys.
- Track KPIs and website journeys, run A/B tests and turn what you learn into action plans.
- Write campaign content and manage assets, approvals and timelines.
- Report on performance to stakeholders and management.
- Work with the marketing, product, customer service, compliance and operations teams.
- Mentor junior CRM team members and help shape how the team works.
- Make sure all activity meets regulatory, data protection and responsible gaming standards.
Required Skills
- 4+ years in CRM, lifecycle or retention marketing, ideally in iGaming or sports betting in Morocco.
- A track record of running multi-channel CRM across several brands or markets.
- Strong skills in segmentation, personalisation and lifecycle marketing.
- Strong analytical skills, including advanced Excel.
- Hands-on experience with CRM platforms. Optimove is a strong plus, and Braze, Salesforce Marketing Cloud or similar tools are also valued.
- Strong copywriting and close attention to detail.
- Excellent organisation, communication and presentation skills.
- Mentoring experience is a plus.
- Fluent English.
