üìù CRM & Lifecycle Marketing Intern (Unpaid)
⚠️ Applications will only be accepted through the following site:
üëâ www.owlera.site
About Owlera
Owlera is an AI-powered career platform that helps students and fresh graduates gain practical experience through internship simulations inspired by real companies.
Participants work on realistic business challenges, receive AI-powered feedback, use modern professional tools, and build portfolio-ready projects that demonstrate their abilities to future employers.
We're looking for analytical, customer-obsessed students to join our CRM & Lifecycle Marketing Internship and gain hands-on experience in the retention work that turns one-time buyers into lifelong customers.
About the Internship
As a CRM & Lifecycle Marketing Intern, you'll do realistic lifecycle-marketing work inspired by real companies: building mock customer segments, drafting mock email journeys, planning mock onboarding flows, and measuring mock retention performance.
You'll learn how CRM teams drive repeat revenue — audience segmentation, lifecycle-stage messaging, automation, and win-back strategy.
Responsibilities
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- Build mock CRM audience segments based on behavior, lifecycle stage, and purchase history.
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- Draft mock welcome/onboarding email sequences for new subscribers and customers.
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- Build mock lifecycle journey maps covering awareness, activation, retention, and reactivation.
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- Draft mock promotional and transactional email copy with clear CTAs.
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- Plan mock cart-abandonment and browse-abandonment recovery flows.
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- Draft mock loyalty-program messaging and rewards communications.
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- Build mock re-engagement campaigns for dormant or churned customers.
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- Draft mock SMS and push-notification copy for lifecycle campaigns.
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- Plan mock A/B tests on subject lines, send times, and email content.
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- Build mock CRM campaign calendars with key milestones and deadlines.
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- Draft mock customer-winback offers and discount strategy briefs.
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- Track mock lifecycle KPIs — open rates, click-through rates, and retention — and build mock performance dashboards.
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- Draft mock retention reports with churn analysis and improvement recommendations.
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- Build mock lead-nurturing workflows that hand qualified leads to sales.
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- Plan mock CRM data-hygiene routines covering list cleaning and preference centers.
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- Use AI tools to draft lifecycle copy, summarize customer feedback, and analyze results.
Requirements
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- Current student or recent graduate in Marketing, Communications, Business, Data Analytics, or a related field.
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- Strong attention to detail — you can manage segments, lists, and workflows accurately.
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- Analytical mindset with comfort reading campaign metrics.
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- Confident communicator who can write clear, customer-friendly copy.
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- Creative mindset for designing engaging customer experiences.
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- Reliable with deadlines and quick to adapt when plans change.
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- Familiarity with AI tools such as ChatGPT, Claude, Gemini, or similar platforms is a plus.
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- Previous professional CRM or lifecycle-marketing experience is not required.
What You'll Gain
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- A portfolio of lifecycle journeys, email campaigns, and retention reports.
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- Hands-on experience running mock CRM programs end to end.
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- Practical skills in segmentation, automation, and customer retention.
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- Understanding of how lifecycle marketing drives repeat revenue.
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- Experience using AI for copy drafting, personalization, and analysis.
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- Personalized AI feedback on your work.
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- Professional certificate upon successful completion.
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- Mentorship and weekly learning sessions.
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- Opportunity to strengthen your portfolio, resume, and interview readiness.
Internship Details
Role: CRM & Lifecycle Marketing Intern
Location: Remote
Type: Internship (Unpaid)
Level: Entry Level
Duration: 6 Weeks
Commitment: Flexible (approximately 10–15 hours per week)
If you're a data-curious people-person with a passion for turning customers into fans, we'd love to hear from you.
⚠️ Apply through:
üëâ www.owlera.site
